Tag: small business adjusting to covid-19

Okay Let’s Brainstorm

“Brainstorm” sounds like a hipster word to me. I don’t really know why I think that but I stand by it. It turns out the term was in the dictionary at least a century ago.

Then, the definition of “brainstorm” was “a sudden and severe attack of mental illness”, “a temporary loss of reason” or “a serious error in judgement.” In fact the Oxford Dictionary still supplies those as alternate definitions. These days, a brainstorm holds connotations of something more positive, creative and constructive, usually a group discussion designed to generate ideas.

It isn’t group hysteria though.

Funny though, when someone has an idea that they want to lay on you that is new and unique, and maybe even a bit unorthodox, they’ll probably – perhaps self-deprecatingly – present it as a “crazy idea.”

These are usually the best ideas, probably because they were the result of the person doing a little bit of brainstorming on their own. I’m not saying that every “crazy idea” is a great one. Many of them are just…well, loony ideas. But a really good idea is very likely at some point considered by someone as a “crazy” one. Everything that has never been done before looks crazy to someone. But a lot of things that have never been done before are exactly what a lot of people have been waiting for, maybe without ever knowing it.

You’ve heard that song that goes “what the world needs now is love, sweet love” right? Well what the world may need now is “crazy ideas.” Maybe we need risk-takers. To say we need a “paradigm shift” is a cliche, hyperbolic platitude. Like when people say society needs “change” but without offering any particular plan. Maybe it even sounds like a crazy idea.

So it’s probably worth looking into.