Category: social media

Let’s Pumpkin Spice Things Up!

I’m just kidding. I don’t really cram “pumpkin spice” into everything when fall is approaching just because it’s trending at the moment. But I write about a lot of things on this blog that I wouldn’t actually write about.

It is good to keep things unpredictable. Don’t be scared.

That’s the approach I’ll take as your freelance writer. I’ll spice up your marketing efforts with writing that is fresh, unique, maybe even unorthodox, in the most fascinating way possible. Anything but the mainstream. If you want mainstream you can go to the newspaper. And there is nothing wrong with that, but you’re a little more free with Dailey Freelance.

Not so freewheeling that we will alienate your core fans, of course. Just enough that people know you look at things from another angle, that you’re invested in what you do enough to take chances, that you have a sense of humor, and you’re just maybe even willing to put your heart on your sleeve for ’em.

People appreciate that. It’s up to you though.

I look forward to helping set you apart from your competition, and making people think of you first when they’re looking for the services you provide.

Let’s go!

Opportunity Comes Once Every 6,700 Years

Today my personal Facebook page gave me a bittersweet reminder of where I was as a freelance writer one year ago. That day last year I posted a link to a piece I did for my first on-going client of which I was particularly proud.

It is bittersweet because of how quickly a string of very promising leads this spring amounted to naught. It was partly a failure on my part to seal the deals, but it also had a lot to do with the emergence of Covid-19. I do my freelance work mostly from home, whereas the leads were customer-facing places of business. Surely they were keeping a very close eye on the unfolding situation.

Not that I wasn’t. Maybe it was the idealist in me that kept plugging away at leads as though the world were not about to be drastically upended. Maybe it is the idealist in me that keeps me believing that I’ll have those opportunities again, and what keeps me promoting my freelance business. It was still fairly new when Covid came along, so it turns out last year amounted to its glory days.

I’ve been thinking a lot about all of this as the Neowise comet passes by this week. If you aren’t aware of it, the comet will be visible between now and July 24th, and will not return for 6,700 Earth years. If you’re doing the math at home, that is a once-in-almost-one-hundred-lifetimes sight to see.

We’ve all probably been told at some point that certain opportunities come once in a lifetime. Covid or no Covid, a lot of us can’t help but wondering what opportunities we allowed to shoot right past and burn out before our eyes before Covid came along and made it all kind of irrelevant. That’s not something one ought to dwell on, and I won’t.

I don’t think that last summer was my only window when it comes to local freelance writing. Because I know that commerce will bounce back, one way or another. It may not look like it did last summer, but we will recover. So I hope that when my fellow local business owners get back on their feet, I will be able to connect with them and help them in that recovery.

For tonight, I think I’ll head outside and sit under the stars for a while and take in a celestial spectacle. At least of that one I can be certain this week is my one chance in this lifetime. I don’t want to miss it.

“LIKE” a Prayer

You know those things that go around social media that say to give it a LIKE is worth one prayer, and to share it is worth five prayers? I mean the numbers are always different and sometimes a comment is worth a prayer too, which immediately boosts the value of the LIKE and the share of course.

I am not writing this to say anything about anyone’s belief system. Not at all. But I recently saw a variation of this thing on a Youtube video that made me pause for a moment. The guy in the video was in a rather harrowing situation, running away from an unseen horror when he told viewers to give his video a LIKE, because that would be equal to a prayer, of which he said he could use as many as he could get at the moment. Not because his channel was struggling due to COVID-19 or anything like that. He just casually tossed it out there because of whatever was chasing him.

Sort of like, “Hey guys, I might get killed by this thing that’s chasing me but make sure you smash that LIKE button if you want to see more of my crazy content!”

It was one of those videos demonstrating the Randonautica app. With the app, the user picks the kind of adventure they want to have basically. Some dark, some fun, some romantic even. Then the app generates a set of coordinates that the user heads over to. You’re supposed to think deep and hard about a certain thing that you want to find at that location, and allegedly one way or another you will. For the most part I think the power of suggestion, the stretch of the imagination and the seeing that which one wants to see are all at play here.

There are a string of videos on Youtube with people demonstrating it. Some are just silly, but some are “terrifying” and those are the ones I am interested in here. These “scary” ones, by the way, are almost always done at night and in many cases recorded by a lone “randonaut.” It seems like they always tell you that you should never go randonauting at night and you should never, ever do it alone. Then they proceed, of course, to do it at night alone to show you why you shouldn’t.

The app has been around a while now but the more of these videos I watch the more it is obvious to me that these videos are just very elaborate marketing for the app. I mean there actually were some people who legitimately did find a dead body while using the app. No joke. But these videos though…they are pretty much as dramatic as possible, much like the run of the mill supernatural explorer/ghost hunter videos that are all over YouTube. Many times when they get to the destination the app gives them, at some point they are met with some ominous sign. One time it said “Leave” on the wall of an abandoned hospital. One time they found a sign in a field that said “The End is Near”. Things like that, which are a bit more than coincidental.

We are supposed to believe the app itself is supernatural. I’ll just leave that one hanging there for you to do whatever you want with it.

If we don’t believe that, then we are supposed to believe that someone behind the app is leaving these signs to give the user the scare that they are seeking. But to believe that, we have to believe that there is someone waiting on call for someone in their area to play the app, beating the player to the spot in order to leave these ominous signs. Sounds like a very elaborate conspiracy.

You also may be wondering why they’d market the app this way. Well, people are into some crazy stuff right? There are thrill seekers out there, people who want to be horrified and they will pay money to be horrified. There is a whole genre of movies, certain theme parks and extreme sports that exist for these people. So it is no surprise really that this app was made for them, and that it would be marketed to them in such a way.

My guess is that when any random randonaut actually uses the app, not much happens. But I could be wrong.

Make World Social Media Day Every Day

Today, June 30th, is in fact World Social Media Day. I don’t know what that means precisely as most of the suggestions for how you can “celebrate” this day are things that people are increasingly doing anyway.

But I’d be remiss if I did not take this opportunity to remind you that if you own a business or are in charge of the marketing for such a business, you have to get serious about social media.

I’d call it “Social Marketing” but that is already a thing, and it’s different.

I am a freelance writer but I’ve always encouraged clients and prospective clients to take my work and unleash it upon the world via all manner of social media and let that wave of influence work the way it does. I find most businesses have a company Facebook page, maybe a Twitter account (or whatever the next big thing is this week) but they don’t always know what to post that is related to the business.

If you post the writing I do for you on your social media, odds are your followers are current customers – people who know your work, who trust and believe in you. When they, in turn, share my post, their endorsement should carry enough weight to inspire a number of the next wave to come see what you’re all about. If they like what they see, they will share the post with their friends. Ideally.

Then they tell two friends.
Then they tell two friends.
And so on. And so forth.

As “World Social Media Day” implies, you can get your message around quite literally the entire world in a day if you strike the right chord with the right people. If you do, well that’s gravy, but all you’ve really got to do is get people in your immediate area to share it with more people in your immediate area, depending on how massive you want to become.

Social media is the ultimate passive marketing, the most effective way to exponentially increase the number of people who hear about you, all with a good reason to trust the endorsement because they heard it from a friend. It is so much more personal than an ad or a local news article written about your business.

Let’s start with a conversation to determine what you need your public to know:

What makes your business so shareable?

What will inspire your followers to turn around and say “Hey guys, you’ve gotta go check this out”?

Think about it and get in touch with me. Let’s go!

Getting To Know Your Local Freelance Writer, Part 2

In my last post I presented you with the first half of a journey of musical self-discovery I’d recently begun. Now, I give you ….. the rest of it.

DAY 6: Dookie by Green Day – I once heard this album referred to as a “misfit’s manifesto” which couldn’t be more accurate. I was not a popular kid. I did not fit in. These songs spoke directly to me. Not in a literal way. I was not a stoner, wasn’t close to mental breakdown, nor was I as angry and destructive as some of the people in these songs. But subconsciously, the lyrics probably helped me work through some things I dealt with. I’ll never forget how my mom humored me when I remarked that these guys could be the “new Beatles.” I guess it was just a premonition of how important Green Day would become for me, but If you know me well you’ll find that comment pretty hilarious. This isn’t complex music, but it changed me. Green Day was the first band I ever got into who’s music I would go on to buy all of. My wife asked me recently what it was about them that captivated me. I said it was Billie Joe Armstrong’s presence as a front man. It was a confidence – an arrogance even – that I could hear in these songs, later confirmed when I saw him on stage. It was a poise that I could never have, but I felt like in some way I started to develop because of Dookie.

DAY 7: Chronicle by Creedence Clearwater Revival – I strongly feel every American household should contain a copy of Creedence Clearwater Revival’s Chronicle Vol. 1. I don’t know that there is any other American band that can boast a better Best Of… album than this. When my parents got me my own computer, it had a CD player, and I inherited four hand-me-down CDs. Greatest Hits compilations from the Eagles and the Steve Miller Band, CCR Chronicle Volume 1, and the Beatles “Blue Album”. Wait, what? Yeah…though I devoured all four, at the time I was more into this than the Beatles. That came later. But CCR first opened me up to music that wasn’t new, a whole new world which led me to explore all varieties of classic rock. I think I have some kind of mystical connection with John Fogerty for two reasons. First, though he was a California boy, his music is sprinkled with references to the Louisiana bayou, and New Orleans. My affinity for that place is equally inexplicable. And second, long ago I noticed that when I hear certain CCR songs, the Dailey side of my family would pop into my head. So either this music was playing prominently during a family gathering long ago and it latched onto my subconscious mind, or this music is just a part of my DNA. Could be either one.

DAY 8 – Anthology 2 by The Beatles – I am not going to try to name one Beatles studio album that influenced me more than the others. Anyway they never would have influenced me were it not for Anthology, particularly the second installment. The three Anthology albums are basically an outtakes dump on a grand scale. While they presented the Beatles in their unpolished form, they were still pretty good. Anthology 2 covers 1965-67 into 1968 a bit. Those 3+ years encompass five Beatles albums if you count the Magical Mystery Tour double EP. Anthology 2 was so stunning to me because it showed how productive and progressive the band was over a relatively short time. Though it excited me like no other music had before, I remember it being a bit unsettling to find that “Tomorrow Never Knows” and “A Day in the Life” came just one and two years after “Ticket To Ride.”

I’ve always been a historian, and I like things to be linear. Anthology 2 is the sound of a band that is going someplace. They know where they are going and what they are doing. Now you see bands “trying something new” for their latest album. They may even do that on every release. But the Beatles from this period were different. Every album significantly built upon what they’d done on the last one. They changed how rock and roll sounds and is made, forever. Anthology 2 changed ME forever. I went on to buy every studio album the Beatles ever made, and very close to every studio album Lennon, McCartney, and Harrison ever made, along with a few from Ringo. How’s that for influence?

DAY 9 – Paul McCartney’s “Flaming Pie” was the first of dozens of former-Beatle solo albums I’d eventually own. This was a huge transition for me in that up until then every pop star I’d followed had either been a teenager or in their 20’s. While classic rock opened me up to the experiences of artists of (roughly) my age group but in a different time period, this album opened me up to the thoughts and style of a much older musician, Paul being in his mid-50s on this record. I was just becoming an adult when this came out so it helped me mature in my musical taste. I found his lyrics insightful and very moving really. “Calico Skies” and “Little Willow” are two beautiful, gentle acoustic ballads that everyone should hear. And he could rock! I mean, nothing on this album is going to melt your face off, but he could still jam. Still can now. And to this day, I almost always refer to a deep conversation as a discussion of “the vast intricacies of life” because of a line from “The Songs We Were Singing.”

DAY 10: “Who’s on First?: Radio Reruns” by Abbott & Costello – Until now my list has been albums that affected me chronologically as I grew. This one screws with my timeline in that (1) it was recorded in the 1940’s (2) I first heard it when I was about ten years old, and (3) its effect on me did not fully germinate until about four years ago. Let me explain. Yes, I was a huge baseball fan, and that is why I got this tape as a Christmas gift. I listened to the “Who’s On First?” bit over and over again, but I liked the rest of the skits, as old-timey as they were. I would let the entire cassette play because I couldn’t skip tracks. This included the two musical numbers on the album. One of them was a ballad called “Do You Know What It Means To Miss New Orleans?” sung by actress Marilyn Maxwell. Fast forward to about 2016-17, and the melody and the evocative lyrics of “moonlight on the bayou”, “Creole tunes” and “magnolias in June” still came back to me sometimes. I was sitting at work one day, tired of the Pandora station I had going, and that tune popped into my head. I decided to start a new station based on Louis Armstrong’s original version of the song. Because of how Pandora works, I was soon flooded with a variety of New Orleans jazz musicians, contemporary and classic, eventually extending to some great funk, rhythm & blues, Mardi Gras Indian songs, and even zydeco. To me, all of these are branches of one genre called “New Orleans music.” Nothing has had even close to this effect on me since I discovered the Beatles over 20 years ago. I rarely listen to anything else now. Because I first discovered it through streaming individual tracks, I can’t pick one album. No matter. My “Who’s On First?” tape is the true source of the discovery. With that, I’m going to go make some red beans n rice now.

Writing For the Sake Of Writing, and For Something Bigger

My mantra is “I’m a writer, and writers write. So I write.” I’m paraphrasing some old advice from a dear friend.

I am a freelance writer but I started this blog just to keep working on my writing chops in between client work. And for a long time it really did give me the motivation to just write for the sake of writing. Funny, but lately I’ve been fighting off a nasty case of writer’s block. It’s hard being a commercial freelance writer when everything is closed indefinitely. So you’d think right now would be the time to get plenty of writing for the sake of writing done.

Alas.

This blog is called the “Dailey Weekly” and I almost never fail to write something here weekly. But last week I did and I’m kind of past my self-imposed deadline for this week too. And it isn’t just writing. I am finding that with many aspects of every day life on hold, it often feels like there is less to talk about. Maybe it is a bi-product of almost the entire news cycle and the monologues of late night talk shows being dominated by COVID-19, and by extension a great deal of our every day conversation being infiltrated by the subject.

Let’s face it. There is a whole lot less “What did you do today?” and much fewer immediate plans being made. That tends to carry over. I would not want this blog to become COVID-19 Central. I wouldn’t subject my readers to it, and I don’t think I could do it to myself either.

But an increasing number of of business owners are now able to get back to work and are trying to maintain a connection to their customers. So I’ve recently decided that going forward, until our economy regains stability, for every piece I write for a client, a part of my fee will go to this “Adopt a Healthcare Worker” initiative in the clients’ name.

For as long as it takes for that stability to come, or as long as the “Adopt a Healthcare Worker” initiative runs, whichever comes first.

Lightening the load for a local health care worker who is carrying a lot on their shoulders right now will make me feel like I am doing something useful to my community. It will re-motivate me to write because I will be doing it for a cause well beyond myself.

I hope you and those you love are doing very well.

Because I’m Not a Blogger.

I’ve recently changed the name of “Dailey Freelance Blogging” to, simply, “Dailey Freelance” for a simple reason. It is for this very simple reason that I have always kind of been uncomfortable with the name. But I had business cards printed up and everything so I’d stuck with it. But since my business and everyone else’s is experiencing some downtime currently, I thought I’d make the transition.

The very simple reason is that I am not really a blogger.

Wait, though. I’m not a fraud or anything. It’s just that the clients I have had, I have written things for their blog, but I am hands-off as far as the actual blog is concerned. I write the words, I turn them over to the client, and they do as they will from that point on.

I do provide suggestions of topics for future blog posts, which I would then write. Anything more would be overstepping the boundaries, as it would require my being given access to the clients’ website dashboard. Most business owners have a decent handle on how to use the blog if they have one. They just lack the time to write, and that’s why they call on me.

I know what you’re thinking. You are reading this on my blog. So I’m a blogger. Well I do use this blog to make you aware of my service and show you what I can do. But that service – what I do – is writing.

The new name is not only more accurate, but it will also save me a lot of time. Those of you who are interested in a service like mine know exactly what a blogger is. But I have spent a lot of time explaining to others what a blogger is and does.

But “freelance” is sort of a vague term. For clarity’s sake, I was going to switch it over to Dailey Freelance Writing, but that would be “DFW” and I’m in a wheelchair and I already get enough people thanking me for my service even though I am not, in fact, a Veteran of Foreign Wars. I’m serious. I’m not trying to be funny.

So anyway, welcome to Dailey Freelance.

Gone: “Viral”

Coronavirus (Covid-19) is no laughing matter. We don’t know how many people’s health will be affected, or how much it will disrupt our lives. But it is easy to get overwhelmed with worry about what could happen, if you think about it too much. I found myself in a heavy funk on the way to work yesterday, allowing some rather apocalyptic scenarios to dance in my head.

Throughout the day I decided that while I plan to be as cautious as is prudent right now, I will not entertain “worst case scenarios” if all it’s going to do is deplete my peace of mind.

I came home last night determined to write something, if not uplifting, then at least light-hearted. With that in mind, I’ve been thinking we should hold off on using the phrase “gone viral” in reference to social media. Under current circumstances, the words just carry too much weight. And again, it does affect our peace of mind to think about negative situations too much.

Covid-19 is nothing to make light of, but it is a fact of life that the way we are doing things is at least temporarily shifting. So long as that is true, there must be other ways to talk about a post, picture, video or what have you, that spreads far and wide on social media.

Here are just a few off the top of my head:

  1. Warped: Remember Super Mario Bros, how you’d be in that underground brick room and you’d find the secret door and suddenly you’d be in the sky jumping across tree tops? I don’t remember if that was how it went but the point is you’d warp, and out of nowhere you’d take a giant leap forward. (See also, “Leveled up”)
  2. Hulking up: I don’t know how old you are, but surely you’ve seen Hulk Hogan back in his day when he’d rip his shirt off and go into that whole head shaking, finger wagging, convulsive sweating routine. When he did that you knew he was about to go off. Now when you hear “Hulk” most of us probably think of the Marvel comics Hulk. Same deal. When he went off, big things happened.
  3. Gone Poprocks and Coke: Since I am clearly in throwback mode here, though I wouldn’t recommend it: You know that thing where you dump a whole package of Poprocks in your mouth and then you guzzle some soda and your whole face explodes or whatever? Yeah. I think that is a fine metaphor for how quickly a good post can be everywhere.
  4. Uncorked: Same concept, much less dangerous with proper eyewear. Celebratory in nature.
  5. Kardashing: Why not name it after the people that made viral social media posts a thing in the first place? It just feels right.

    I’m sure you have some better ideas. Let’s hear them. If nothing else this could be an exercise in finding different ways of doing things. Again, we don’t know how much our lives are going to change at least for the immediate future. In the meantime, please take care of yourselves, and watch out for each other.

That’s Your Business in the Spotlight

Usually when I open discussion with a potential client about their vision for marketing themselves on their blog, I try to give them a good range of possibilities. I don’t want anything to be off the table. Because I want to reach as many people for them as possible, while keeping it within the realm of those who might reasonably, at some point, become their clients.

Though I plan to continue to put a variety of choices up for consideration, what I am finding is that what most people want from me upfront is a feature on them (the owner) and/or their staff members.

I get that. Business owners know that while the quality of the product or service they provide is paramount, they also know that if you let people get to know you, you give them a chance to like you. If they like your personality, they are more likely to follow your company’s blog and/or it’s social media. By then, if they haven’t already, they are more likely to become your client because you’ve shown them what you can do for them. Then it’s up to you to earn their repeat business.

So maybe we start with a profile bit. I am an interview journalist at heart after all. So sitting down with you and your staff is a good opportunity for me to get a sense of the image you want to project. Having done that, the sky is just the beginning of the places we can go to make your business increasingly visible.

Can’t wait.