Category: small business

My Broadcaster’s Voice, Allegedly.

When I am not writing things, I work in an insurance agency. I do marketing and I set up appointments for our agents. Today, a woman I’d called a few days ago was in the office. As I rolled by she flagged me down and asked if I was the guy she had talked to. I said yes. She told me that I have a “wonderful broadcaster’s voice” and suggested I should be on the radio.

I considered replying with “Thank you. It makes up for this face. It’s why I cover most of it with this beard.” But I didn’t. There is a time and place for sarcasm and self-deprecation. And anyway it was a nice compliment, and one that I have been given on a few occasions. I’m not bragging. I’m just reporting events as they happened.

I sort of hear what they mean, but I doubt that it is just the tone and timbre of my voice. A bit of the illusion has to do with my tendency to word things differently than most normal people when I speak. It’s a gift inherited from my maternal grandfather, probably. Like a lot of people, I write in my natural “voice” so speaking that way has enhanced my writing.

I thanked the woman and told her I’d keep it in mind should I be looking for a side gig. I’d rather be writing as a side gig, but honestly being a radio personality or podcaster has long been a pipe dream of mine.

Honestly I can picture myself pretty damned well pontificating about this song or that band between songs.

So why just a dream? I’ve never went for it because I am not a good “in the moment” kind of guy. I’m very prone to the umms in a speaking situation I am uncomfortable with. Not an uncommon phenomenon, and anyone can work through it. Even so, I keep thinking I function best as a writer, where I can take the time to perfect the craft. But I’ve gotten this far in a job where most of my responsibilities involve speaking to people on the phone, mostly off the cuff and conversational. And I’ve impressed enough of those people, what, with my broadcaster’s voice and all.

So there may be a side side gig on the horizon. I’ll keep you posted.


I’m Moving.

…..very soon.

This blog originally came of the desire to tell stories of my experiences as a writer. Since I was a teen first discovering the craft of writing, I’ve dreamed of piloting a publication called “The Dailey Weekly.” This seemed like a good platform for the moniker. It quickly became my place to promote and advertise my freelance writing business.

In the long and many months since Covid-19 struck, that effort has become less and less productive. I started to lose the audience I was building so I tried to branch out by posting writing on various subjects which would serve as demos for anyone who still was interested in a freelance writer. Unfortunately, as my content became varied, something got skewed in the algorithm. Google doesn’t seem to know what to do with it anymore. At the same time, it doesn’t seem to be making any headway with WordPress users either.

For all intents and purposes, this blog is just broken. That’s a hell of a pickle to be in when you’re trying to build an audience. It’s as frustrating as it is puzzling.

I am going to start over with a new publication. It will be less business-promotiony and more observational humor pieces. Well, whether it is humor will be a matter of opinion, I guess. The point is I will be writing for the sake of writing again. I won’t focus on “current events” because I think we’ve all had more of that than we need for a while now. I’m envisioning a column-type thing. Real Andy Rooney-like. Without the eyebrows.

I need an audience that will interact with my work and exchange ideas with me.

I haven’t settled on a name for it yet so I haven’t created the blog. If you’ve stuck with me so far though, please hang around and once I’ve generated some content I’ll let you know where you can keep following my work.

Onward.

You Might As Well Be Speaking Klingon

Jargon. Every industry has it. It’s own dialect of sorts that its members use at work every day. It’s a secret code, passwords that deliver to the receiver a message much more complex than is apparent at face value.

In virtually any business, in trying to simplify concepts essential to what you do, you risk talking down to “outsiders.” But you don’t want to talk over your audience’s head either. If you are just targeting your already-established client base then you probably don’t have a problem. But to allow your business the chance to expand, you need to create general familiarity first. Once you get them “in the door” chances are they’ll not only be using your industry’s jargon before too long, but they’ll be speaking the language particular to your company culture.

And that, friends, will be a loyal customer.

That alone is the best reason to hire a freelance writer – to translate that jargon, those terms, phrases and concepts into the universal language. Freelance writers are like the Rosetta Stone for any business wishing to communicate with the general public.

You want a freelance writer who will take the time to understand those terms themselves. The freelance writer is the filter you put that jargon through before it gets published. Jargon is a short hand of sorts. It’s the technical version of an “inside joke.” So a freelancer may say it in more words – dilute it a bit – but it allows a much wider audience to be in on it.

Hey, Good Luck With That.

As I write this we are three days from another Friday the 13th. I’m not terribly superstitious myself, and I’d be willing to bet that the number 13 brings on bad luck almost as often as the groundhog seeing its shadow brings on six more weeks of winter.

I can’t prove that.

Anyway, that’s not even taking into account that in some places – France and Italy particularly – the number 13 is traditionally a good luck omen.

And that still isn’t even taking into account that most bad luck is rooted in the state of mind of the person experiencing it in the first place. Of course the same goes for good luck.

I can’t prove that either.

With this blog I mostly address small business owners, potential freelance clients in my area. So for this Friday the 13th, I’d like to submit a few other good luck omens for businesses which do not have the overwhelming stigma of popular opinion going against them like the number 13 does.

Most of these superstitions are particular to certain cultures. But just because a superstition is something, say, the Icelandic believe, doesn’t mean it can’t work for you even though you are not Icelandic.

Good omens recognize no borders. Remember that.

First off, every animal under the sun has been named a good luck omen at one time or another in one place or another. I will not try to enumerate all of them here, but a couple examples are worth mentioning.

Let’s say you’re starting a business. You’ve leased the building or whatever and have just gone in to begin setting up shop. You open a cupboard and a bunch of bats fly out. Bats nesting in the building are a good omen because, having exceedingly keen senses, bats are likely to pick up on certain – not to get too hippy-dippy, but – vibes. If they’ve chosen to hang around, odds are you’ve chosen a good location. Similarly, nesting birds on the property are a sign of opportunities coming your way.

Speaking of birds, it is widely believed that receiving bird droppings upon one’s head is actually a good omen. It isn’t exactly pennies from Heaven, but if you’ve got flocks of birds using your storefront as a toilet, rest easy. It’s fine.

Speaking of toilets, keeping your office toilet clean is considered a harbinger of good luck. I think it goes without saying that you’ll tend to have more return business if you do this simple thing. So I don’t see how it is really an omen, and there surely isn’t any luck involved, other than – in smaller offices – not being the employee who draws the short straw and has to clean it.

Let’s move on.

So again, you’re setting up shop in your new building. There are spiderwebs everywhere. Omen seekers say before you start swatting them down, you should keep your eyes peeled for your initials, or those of the business, spelled out in the webs. Spiders, too, are apparently highly sensitive creatures with innovative ways to welcome you, essentially a visitor to their abode.

Now, when you open or when you begin a new project, promotion etc., there are other signs to watch out for.

The most obvious one is the date. The number 8 is most often mentioned as a good sign. So if the numerals in the date of your Grand Opening is January 2, 2021 (1/2/2021) the digits add up to 8, and are therefore a portent of good fortune.

If you open on the day of a full moon, superstition dictates you’ll be prosperous. But don’t you dare do it on the day of a new moon. Just don’t. Finally, launching an initiative or a business on a day when it is raining while the sun is out will be auspicious because a rainbow is likely to appear, which is really something in and of itself.

Now go forth, and prosper, and whatnot.

Are You Ready For Talk Like A Pirate Day?

As a freelance writer, I’ve recently been thinking of how I will offer holiday promotion services this year, which reminded me that one of my favorite holidays is coming up. This Saturday, September 19th is International Talk Like a Pirate Day.

How do you celebrate International Talk Like a Pirate Day? I don’t know. Maybe sing “What Shall We Do With the Drunken Sailor” while swigging Captain Morgan rum.

No. I mean you can, but remember it’s all in the language.

A couple of years ago I worked with a cousin on editing a novel he was writing. In doing so, (he and) I got a little more immersed in the characters in the book than we (I) should have. The book centered around Irish characters. So, not pirates but a similar etymology. I never said “shiver me timbers” mostly because I don’t know what the hell that means anyway. And I’d never call anyone “matey” on purpose. But in discussing the book with my cousin, when I’d answer in the affirmative instead of “yes” I’d say “aye” to him. Instead of “no” I’d say “nay.” When we got stuck on a plot line, to express frustration, I’d say “arrrrgh!”

I’ve long been a fan of old-timey language. For instance I like to say that something is “nigh” when it is nearby or coming soon. And to draw attention to that something, I may exclaim “Lo!” Conversely when I am about to rush off somewhere, I may say I’ll “hie” to that location.

It’s fun. And I’ve been doing it for so long that some of it has become totally natural to me. Maybe not to those having a conversation with me.

It’s just one shining example of how a little bit of each project I do stays with me, perhaps even becomes a part of me. It’s what happens when you are a writer and you do work that means something to you. That doesn’t mean that when I write for you, some Irish slang is going to show up in my work. I can’t control it. What it means is when I go to work for you, if you sit down with me a year later, you just may recognize some aspect of our project bubbling to the surface.

I hope it does. It’s undeniable evidence that I connected with my work.

Labor Day During a Pandemic: Working Hard While Hardly Working

This year’s observation of Labor Day has to be the most poignant one in American History.

Here’s to you, working harder than ever behind the scenes trying to figure out how to re-imagine your business for these trying times, and trying to figure out how to bring your business back to the level it was at before the pandemic. You’re putting in untold hours of extra effort. You’re losing untold hours of sleep. But I have a feeling that in doing so you’ve learned a lot about your business and about yourself. You’ve revealed what really works for you and what never was really working in the first place.

Here’s to you, working overtime to fill in for gaps in the staff where you work. These are the times that make a staff a true team. A collective with one agenda. Here’s to you whose hours have been cut. Working fewer hours than you did before, you may be pushing yourself to the limit to make yourself indispensable to your employer. The year 2020 has brought us to one of those “when the going gets tough” moments in history and people everywhere have stepped up and shown their employers and themselves what they are made of.

Here’s to you, unwillingly out of work. There is this old-timey way of thinking that is still around which asserts that a hard-earned living equals a certain morality, and gives a person value. While a hard-earned living is honorable in and of itself, it does not assign any inherent value to the earner. And even though, to paraphrase Thomas Paine, “these are the times that try men’s and women’s souls” it is certainly not a moral issue. We saw that more clearly than ever when the U.S. federal unemployment rate jumped from 3.5% to about 15% this spring. While I won’t debate the wisdom of state-wide lock downs vs. the push to re-open, we saw how adamantly so many people fought to get back to work rather than collect an unemployment check.

Here’s to you, putting in extra hours – your home time, your free time, your family time – thinking about what you will do if things change at work. Not because you want to think that way, but because you have to be prepared. This has been your chance, without anyone really blaming you at all for it, to see what other possibilities there are for you. Maybe you never really had a Plan B or a Plan C, etc., but thanks to Covid-19 now you do. Maybe it’s made you re-evaluate what you want out of life. Maybe it’s helped you to re-invent yourself.

Madness can be a wellspring of opportunity when you’re looking for it. I hope you’ve looked and found it. We’re all doing the best we can. Over the course of 2020 we’ve had to live in the moment even while preparing for the bleakest of possibilities. It’s been a weird paradox of a year. We know we are meant to live in the present. If you think about it, you’ll likely agree that you are at your sanest when you are not re-living the past or playing out endless future scenarios in your mind.

I started this post talking about those who were working harder than ever while not really doing business at the level they’d like to be. We’d all like to be “working hard while hardly working” but in a different way. Busy, busy, busy, but never feeling like we are “at work..” We all want a productive, prosperous, full life. It’s my wish for all of you this Labor Day.

The Summer of My Discontent

Something weird has happened this year. I know you’re probably thinking “Umm, yeah a lot of weird has happened this year, man. Keep up.”

No, not that, but it’s probably related to that to some degree. What I am talking about is that for the first time in my life that I can think of, I can not wait for winter to start.

Maybe it is because of COVID-19 and the havoc it has brought on our economy and the over-all limitations imposed upon our everyday goings and doings. But it is also because it feels like this is the hottest summer in the history of mankind. It isn’t, I don’t think. But I am tired of the humidity, a.k.a. “the air you can wear.”

I’ve already told my wife that when it snows, I am going to go “play in the snow” and I swear I will. I am not going to build a snowman. I intend to frolic. I had been saying I did not want snow. Just cold. I always say my wheelchair is allergic to snow. The more I think of it though, I’m not picky. If there is one thing I’ve learned this year it’s how to stay home if need be.

I’m finding myself getting excited, anxious for winter. I sometimes catch a glimpse of the calendar and I’m dumbfounded that we still have a third of 2020 to go. It really feels like winter should be any day now.

I envision hunkering down in a quiet country cabin in front of the fireplace (because you can’t stay cold all of the time), a refrigerator well-stocked with apple cider or hot cocoa-making supplies (depending on my mood), sitting at a giant oak desk (a brobdingnagian fortress of a desk) with an olde-timey quill pen and parchment paper, and a hefty list of freelance writing projects to work on.

I’m kidding. I don’t have a cabin.

But apart from the things about our society that need to change forever – which this whole year was a chance for us to do – like most of us, I would like to pick up where I left off in the early spring. Enough lamentation though. When I go frolic in that first snowfall, I’ll be taking the opportunity to embrace what was previously repellent to me. I’m well on my way to accepting whatever this winter will bring.

Let’s Pumpkin Spice Things Up!

I’m just kidding. I don’t really cram “pumpkin spice” into everything when fall is approaching just because it’s trending at the moment. But I write about a lot of things on this blog that I wouldn’t actually write about.

It is good to keep things unpredictable. Don’t be scared.

That’s the approach I’ll take as your freelance writer. I’ll spice up your marketing efforts with writing that is fresh, unique, maybe even unorthodox, in the most fascinating way possible. Anything but the mainstream. If you want mainstream you can go to the newspaper. And there is nothing wrong with that, but you’re a little more free with Dailey Freelance.

Not so freewheeling that we will alienate your core fans, of course. Just enough that people know you look at things from another angle, that you’re invested in what you do enough to take chances, that you have a sense of humor, and you’re just maybe even willing to put your heart on your sleeve for ’em.

People appreciate that. It’s up to you though.

I look forward to helping set you apart from your competition, and making people think of you first when they’re looking for the services you provide.

Let’s go!

Okay Let’s Brainstorm

“Brainstorm” sounds like a hipster word to me. I don’t really know why I think that but I stand by it. It turns out the term was in the dictionary at least a century ago.

Then, the definition of “brainstorm” was “a sudden and severe attack of mental illness”, “a temporary loss of reason” or “a serious error in judgement.” In fact the Oxford Dictionary still supplies those as alternate definitions. These days, a brainstorm holds connotations of something more positive, creative and constructive, usually a group discussion designed to generate ideas.

It isn’t group hysteria though.

Funny though, when someone has an idea that they want to lay on you that is new and unique, and maybe even a bit unorthodox, they’ll probably – perhaps self-deprecatingly – present it as a “crazy idea.”

These are usually the best ideas, probably because they were the result of the person doing a little bit of brainstorming on their own. I’m not saying that every “crazy idea” is a great one. Many of them are just…well, loony ideas. But a really good idea is very likely at some point considered by someone as a “crazy” one. Everything that has never been done before looks crazy to someone. But a lot of things that have never been done before are exactly what a lot of people have been waiting for, maybe without ever knowing it.

You’ve heard that song that goes “what the world needs now is love, sweet love” right? Well what the world may need now is “crazy ideas.” Maybe we need risk-takers. To say we need a “paradigm shift” is a cliche, hyperbolic platitude. Like when people say society needs “change” but without offering any particular plan. Maybe it even sounds like a crazy idea.

So it’s probably worth looking into.

Make World Social Media Day Every Day

Today, June 30th, is in fact World Social Media Day. I don’t know what that means precisely as most of the suggestions for how you can “celebrate” this day are things that people are increasingly doing anyway.

But I’d be remiss if I did not take this opportunity to remind you that if you own a business or are in charge of the marketing for such a business, you have to get serious about social media.

I’d call it “Social Marketing” but that is already a thing, and it’s different.

I am a freelance writer but I’ve always encouraged clients and prospective clients to take my work and unleash it upon the world via all manner of social media and let that wave of influence work the way it does. I find most businesses have a company Facebook page, maybe a Twitter account (or whatever the next big thing is this week) but they don’t always know what to post that is related to the business.

If you post the writing I do for you on your social media, odds are your followers are current customers – people who know your work, who trust and believe in you. When they, in turn, share my post, their endorsement should carry enough weight to inspire a number of the next wave to come see what you’re all about. If they like what they see, they will share the post with their friends. Ideally.

Then they tell two friends.
Then they tell two friends.
And so on. And so forth.

As “World Social Media Day” implies, you can get your message around quite literally the entire world in a day if you strike the right chord with the right people. If you do, well that’s gravy, but all you’ve really got to do is get people in your immediate area to share it with more people in your immediate area, depending on how massive you want to become.

Social media is the ultimate passive marketing, the most effective way to exponentially increase the number of people who hear about you, all with a good reason to trust the endorsement because they heard it from a friend. It is so much more personal than an ad or a local news article written about your business.

Let’s start with a conversation to determine what you need your public to know:

What makes your business so shareable?

What will inspire your followers to turn around and say “Hey guys, you’ve gotta go check this out”?

Think about it and get in touch with me. Let’s go!