Not long ago I was trying to push my Facebook friends to get my Dailey Freelance page some shares. I told them I expected no fewer than one billion of them. I vaguely suggested that there would be a car given away to someone if it happened. I got six page likes. A friend of mine told me I should hold a rally to get things going.
But that got me thinking. What if Dailey Freelance were running for president? Stay with me on this one. Dailey Freelance has the qualities people want, or say they want, in a leader.
You want someone who:
– Represents you. This is the whole point of both voting for a president, and of hiring a freelance writer. The president has to be the voice of the nation as a whole, somehow. I have to give your audience a comprehensive look at what they can expect from you. Not every post can accomplish that, but given time and an on-going assignment (say four or eight years?), that is Dailey Freelance’s agenda.
– Is a great communicator. This goes hand in hand with “Represents you” because I cannot represent you well without presenting a digestible message. There is an aspect of advertising in what I do, which requires me to keep the heart of your message direct and snappy while dressing it up with that “something extra” which wins a vote of confidence.
“Tells it like it is.” One of the most endearing quality in a candidate for a lot of people is the candidate’s “telling it like it is.” Whether the “like it is” they are talking about is really “like it is” is debatable. Let me be clear, though. My agenda as your representative, is telling your public what they can expect from you. You have no reason not to want that to match what they actually get. I’d be doing you and your audience a great disservice if it didn’t.
– Is resilient and open to change. This is a creative process. As a freelance writer, I have to be open to new ideas, and if my vision is vetoed, I have to be able to bounce back with an amended version of that vision. I like to try to envision many different angles from which we can approach your messaging.
– Will be diplomatic. It is important to me to be easy to work with. And it isn’t necessarily just a “the customer (you) is always right” situation. Just like the president ideally works for the public who quite literally hires that person, I work for you. But I do my best to work with you, to find out what will do the most good for you as I execute your vision in words.
– Will be level-headed. When I have my assignment from a client, I might do a preliminary outline right away just to establish a plan for myself. Depending on the deadline, I’ll likely set the work aside after that. I’ve never found myself with writer’s block with client work in front of me, though the time has to be right. I try to be in the proper state of mind before diving into client work. It’s not rocket surgery and it’s not magic, but just like some of the major decisions a president has to make, inspiration can be a key ingredient.
I’m Dailey Freelance, and I approve this message.