Category: digital marketing

I’m Moving.

…..very soon.

This blog originally came of the desire to tell stories of my experiences as a writer. Since I was a teen first discovering the craft of writing, I’ve dreamed of piloting a publication called “The Dailey Weekly.” This seemed like a good platform for the moniker. It quickly became my place to promote and advertise my freelance writing business.

In the long and many months since Covid-19 struck, that effort has become less and less productive. I started to lose the audience I was building so I tried to branch out by posting writing on various subjects which would serve as demos for anyone who still was interested in a freelance writer. Unfortunately, as my content became varied, something got skewed in the algorithm. Google doesn’t seem to know what to do with it anymore. At the same time, it doesn’t seem to be making any headway with WordPress users either.

For all intents and purposes, this blog is just broken. That’s a hell of a pickle to be in when you’re trying to build an audience. It’s as frustrating as it is puzzling.

I am going to start over with a new publication. It will be less business-promotiony and more observational humor pieces. Well, whether it is humor will be a matter of opinion, I guess. The point is I will be writing for the sake of writing again. I won’t focus on “current events” because I think we’ve all had more of that than we need for a while now. I’m envisioning a column-type thing. Real Andy Rooney-like. Without the eyebrows.

I need an audience that will interact with my work and exchange ideas with me.

I haven’t settled on a name for it yet so I haven’t created the blog. If you’ve stuck with me so far though, please hang around and once I’ve generated some content I’ll let you know where you can keep following my work.

Onward.

You Might As Well Be Speaking Klingon

Jargon. Every industry has it. It’s own dialect of sorts that its members use at work every day. It’s a secret code, passwords that deliver to the receiver a message much more complex than is apparent at face value.

In virtually any business, in trying to simplify concepts essential to what you do, you risk talking down to “outsiders.” But you don’t want to talk over your audience’s head either. If you are just targeting your already-established client base then you probably don’t have a problem. But to allow your business the chance to expand, you need to create general familiarity first. Once you get them “in the door” chances are they’ll not only be using your industry’s jargon before too long, but they’ll be speaking the language particular to your company culture.

And that, friends, will be a loyal customer.

That alone is the best reason to hire a freelance writer – to translate that jargon, those terms, phrases and concepts into the universal language. Freelance writers are like the Rosetta Stone for any business wishing to communicate with the general public.

You want a freelance writer who will take the time to understand those terms themselves. The freelance writer is the filter you put that jargon through before it gets published. Jargon is a short hand of sorts. It’s the technical version of an “inside joke.” So a freelancer may say it in more words – dilute it a bit – but it allows a much wider audience to be in on it.

Are You Ready For Talk Like A Pirate Day?

As a freelance writer, I’ve recently been thinking of how I will offer holiday promotion services this year, which reminded me that one of my favorite holidays is coming up. This Saturday, September 19th is International Talk Like a Pirate Day.

How do you celebrate International Talk Like a Pirate Day? I don’t know. Maybe sing “What Shall We Do With the Drunken Sailor” while swigging Captain Morgan rum.

No. I mean you can, but remember it’s all in the language.

A couple of years ago I worked with a cousin on editing a novel he was writing. In doing so, (he and) I got a little more immersed in the characters in the book than we (I) should have. The book centered around Irish characters. So, not pirates but a similar etymology. I never said “shiver me timbers” mostly because I don’t know what the hell that means anyway. And I’d never call anyone “matey” on purpose. But in discussing the book with my cousin, when I’d answer in the affirmative instead of “yes” I’d say “aye” to him. Instead of “no” I’d say “nay.” When we got stuck on a plot line, to express frustration, I’d say “arrrrgh!”

I’ve long been a fan of old-timey language. For instance I like to say that something is “nigh” when it is nearby or coming soon. And to draw attention to that something, I may exclaim “Lo!” Conversely when I am about to rush off somewhere, I may say I’ll “hie” to that location.

It’s fun. And I’ve been doing it for so long that some of it has become totally natural to me. Maybe not to those having a conversation with me.

It’s just one shining example of how a little bit of each project I do stays with me, perhaps even becomes a part of me. It’s what happens when you are a writer and you do work that means something to you. That doesn’t mean that when I write for you, some Irish slang is going to show up in my work. I can’t control it. What it means is when I go to work for you, if you sit down with me a year later, you just may recognize some aspect of our project bubbling to the surface.

I hope it does. It’s undeniable evidence that I connected with my work.

Let’s Pumpkin Spice Things Up!

I’m just kidding. I don’t really cram “pumpkin spice” into everything when fall is approaching just because it’s trending at the moment. But I write about a lot of things on this blog that I wouldn’t actually write about.

It is good to keep things unpredictable. Don’t be scared.

That’s the approach I’ll take as your freelance writer. I’ll spice up your marketing efforts with writing that is fresh, unique, maybe even unorthodox, in the most fascinating way possible. Anything but the mainstream. If you want mainstream you can go to the newspaper. And there is nothing wrong with that, but you’re a little more free with Dailey Freelance.

Not so freewheeling that we will alienate your core fans, of course. Just enough that people know you look at things from another angle, that you’re invested in what you do enough to take chances, that you have a sense of humor, and you’re just maybe even willing to put your heart on your sleeve for ’em.

People appreciate that. It’s up to you though.

I look forward to helping set you apart from your competition, and making people think of you first when they’re looking for the services you provide.

Let’s go!

“LIKE” a Prayer

You know those things that go around social media that say to give it a LIKE is worth one prayer, and to share it is worth five prayers? I mean the numbers are always different and sometimes a comment is worth a prayer too, which immediately boosts the value of the LIKE and the share of course.

I am not writing this to say anything about anyone’s belief system. Not at all. But I recently saw a variation of this thing on a Youtube video that made me pause for a moment. The guy in the video was in a rather harrowing situation, running away from an unseen horror when he told viewers to give his video a LIKE, because that would be equal to a prayer, of which he said he could use as many as he could get at the moment. Not because his channel was struggling due to COVID-19 or anything like that. He just casually tossed it out there because of whatever was chasing him.

Sort of like, “Hey guys, I might get killed by this thing that’s chasing me but make sure you smash that LIKE button if you want to see more of my crazy content!”

It was one of those videos demonstrating the Randonautica app. With the app, the user picks the kind of adventure they want to have basically. Some dark, some fun, some romantic even. Then the app generates a set of coordinates that the user heads over to. You’re supposed to think deep and hard about a certain thing that you want to find at that location, and allegedly one way or another you will. For the most part I think the power of suggestion, the stretch of the imagination and the seeing that which one wants to see are all at play here.

There are a string of videos on Youtube with people demonstrating it. Some are just silly, but some are “terrifying” and those are the ones I am interested in here. These “scary” ones, by the way, are almost always done at night and in many cases recorded by a lone “randonaut.” It seems like they always tell you that you should never go randonauting at night and you should never, ever do it alone. Then they proceed, of course, to do it at night alone to show you why you shouldn’t.

The app has been around a while now but the more of these videos I watch the more it is obvious to me that these videos are just very elaborate marketing for the app. I mean there actually were some people who legitimately did find a dead body while using the app. No joke. But these videos though…they are pretty much as dramatic as possible, much like the run of the mill supernatural explorer/ghost hunter videos that are all over YouTube. Many times when they get to the destination the app gives them, at some point they are met with some ominous sign. One time it said “Leave” on the wall of an abandoned hospital. One time they found a sign in a field that said “The End is Near”. Things like that, which are a bit more than coincidental.

We are supposed to believe the app itself is supernatural. I’ll just leave that one hanging there for you to do whatever you want with it.

If we don’t believe that, then we are supposed to believe that someone behind the app is leaving these signs to give the user the scare that they are seeking. But to believe that, we have to believe that there is someone waiting on call for someone in their area to play the app, beating the player to the spot in order to leave these ominous signs. Sounds like a very elaborate conspiracy.

You also may be wondering why they’d market the app this way. Well, people are into some crazy stuff right? There are thrill seekers out there, people who want to be horrified and they will pay money to be horrified. There is a whole genre of movies, certain theme parks and extreme sports that exist for these people. So it is no surprise really that this app was made for them, and that it would be marketed to them in such a way.

My guess is that when any random randonaut actually uses the app, not much happens. But I could be wrong.

Make World Social Media Day Every Day

Today, June 30th, is in fact World Social Media Day. I don’t know what that means precisely as most of the suggestions for how you can “celebrate” this day are things that people are increasingly doing anyway.

But I’d be remiss if I did not take this opportunity to remind you that if you own a business or are in charge of the marketing for such a business, you have to get serious about social media.

I’d call it “Social Marketing” but that is already a thing, and it’s different.

I am a freelance writer but I’ve always encouraged clients and prospective clients to take my work and unleash it upon the world via all manner of social media and let that wave of influence work the way it does. I find most businesses have a company Facebook page, maybe a Twitter account (or whatever the next big thing is this week) but they don’t always know what to post that is related to the business.

If you post the writing I do for you on your social media, odds are your followers are current customers – people who know your work, who trust and believe in you. When they, in turn, share my post, their endorsement should carry enough weight to inspire a number of the next wave to come see what you’re all about. If they like what they see, they will share the post with their friends. Ideally.

Then they tell two friends.
Then they tell two friends.
And so on. And so forth.

As “World Social Media Day” implies, you can get your message around quite literally the entire world in a day if you strike the right chord with the right people. If you do, well that’s gravy, but all you’ve really got to do is get people in your immediate area to share it with more people in your immediate area, depending on how massive you want to become.

Social media is the ultimate passive marketing, the most effective way to exponentially increase the number of people who hear about you, all with a good reason to trust the endorsement because they heard it from a friend. It is so much more personal than an ad or a local news article written about your business.

Let’s start with a conversation to determine what you need your public to know:

What makes your business so shareable?

What will inspire your followers to turn around and say “Hey guys, you’ve gotta go check this out”?

Think about it and get in touch with me. Let’s go!

Super Bowl Week Reflections of a Fair-Weather Kansas City Chiefs Fan

When I was a little kid I had this irrational delusion that the Kansas City Chiefs were some unnaturally powerful football team. I feared them. This was in the mid-late 1980s when, back in reality, Kansas City had a losing record almost every year. I honestly don’t know where the notion even came from.

Then, in the early 1990s when suddenly they were an actual perennial playoff team, I began to root for them. This was the era of hand-me-down legends for the Chiefs’ roster. Joe Montana. Marcus Allen. Others. They became my secondary “favorite team” and I thought for sure they’d make their way to the Super Bowl. My tertiary favorite team was the Philadelphia Eagles, for equally hazy reasons. I always hoped to see the two of them face off in the big game, but looking back this would have resulted in some messy and unnecessary internal conflicts, so I’m glad it never happened.

I was always lukewarm about Philadelphia anyway. The Kansas City Chiefs repeatedly let me down all throughout high school. By the time I went away to college, I had stopped caring what they did too. They aren’t even my secondary favorite now. The Saints are. I actually rooted against Philadelphia in the Super Bowl one year!

This Sunday the Kansas City Chiefs will play in the Super Bowl for the first time in my life. I was actually kind of hoping they would face the Green Bay Packers, which was a moral conflict on another level, being from Minnesota. I justified it by saying that I was rooting for a rematch of the first Super Bowl, not the Packers themselves.

You know…for history’s sake. Yeah.

The funny thing is, after years of growing disinterest in what the Chiefs were doing, it is hard to revel in their success without feeling like I am being a bandwagon jumper-onner, or a fair-weather fan at best.

I know I still can root for them. If they win, I can smile at the team I thought so highly of so long ago finally making good. But I know their victory would be all the more sweet had I never stopped following them. A good friend of mine has been a Chicago Cubs fan for over 30 years, and when they won their first World Series in 108 years in 2016, he basically told me he could die happy now.

I’ll smile if “my Chiefs” win, but it won’t give me that sweet, life-affirming culmination of years of faithful fandom that it could have been.

I guess what I am saying is never give up on your dream. When you see it through to the end, I am sure it will be all the sweeter for you. Even more so because it will be something you achieved yourself, a moment that football fandom can never really give you, no matter how good your team is.

Enjoy the game.
Go, K.C.!

Watching For Deer

A few days ago my wife and I were on the road in some slushy winter weather. She was driving, I was in the passenger seat. Off to our right there were probably six or seven deer. Traffic has been a little nuts lately in that area, so I didn’t say anything. I let my wife drive.

Normally I would point out deer to her. In fact, growing up, if anyone in my family looked out the window and saw even one deer, they’d shush everyone and we’d watch the deer until it was gone. My dad would even take me, my brother, and sister out driving around solely for the purpose of looking for deer.

But it isn’t just a Midwest thing. In the movie “Stand By Me” which takes place in Oregon, in one scene Gordie is off on his own in the woods where he sees a deer. The older, narrator Gordie says “It was on the tip of my tongue to tell [his friends] about the deer. But I didn’t. That was the one thing I kept to myself. I’ve never spoken or written about it until now.”

Sure, deer are beautiful and graceful, and they are the largest mammal most people in America will likely ever see in the wild. But the way Gordie made such a point about never having talked about it to anyone, and the way that I’d watched the animals as a kid with such reverence even if they were just pacing around the yard, it seems like seeing a deer is nearly a mystical experience.

We all have those things, those experiences, those moments. Maybe, like for Gordie, for you they are deeply personal. I am grateful that he shared his, because as mundane as it was, it revealed that some things can be both mundane and mystical. For many, all things are both. But we all have certain things that stand out above the rest for us.

In my freelance writing I try to bring out that bit of wonder in the everyday, the magic in the mundane, or if nothing else, just that everyday stuff my clients do which is fantastic. I hope I can bring that to life for you.

Flag-Wavin’ Joe

If you live in Rochester, you’ve probably heard of “the flag-waving guy.” You’ve driven past him on your way to work, or you’ve seen him in the local news. The man’s gotten some press over the years.

Yeah. Years. He’s been at it as long as I can remember, and probably much longer. His name is Joe Johnson, and people call him the flag-waving guy because on almost any day of the year he can be found on the sidewalk outside his apartment on Second Street, usually waving a United States flag. He has others, like his Mexican flag for Cinco de Mayo, for example. But the red, white and blue is his trademark.

If not a flag, he might be spotted just waving Pepsi cans at passing traffic, with equal gusto, though the Stars and Stripes are clearly closer to his heart. He is a patriot in the most sincere, pure, and non-partisan kind of way. He is also almost always barefoot, and often shirtless even in the dead of winter. He appears to be totally immune to the cold. He claims he’s just warm-blooded.

People are either amused, puzzled, or inspired by Joe. Some people do not approach him. Some people are missing out. Because in stopping and talking with Joe on many occasions, my wife and I have found him to be a very talkative, fun-loving and sweet man. He’s retired, and he does what he does, seemingly for the absolute hell of it, but you get the sense that he takes it as his responsibility – his civic duty even, and that it means the world to him.

Apparently the feeling is mutual. His recent absence from his post on Second Street raised enough question that he’s made the news again. Turns out he had his gall bladder removed and has since been hospitalized with high blood pressure and non-stop headaches.

Maybe by the time this post is published he’ll be home recuperating. For all I know, by then he’ll already be back at it with the star-spangled banner waving. And I certainly hope so.

Every town should have a Joe. I mean only Rochester, Minnesota has our Flag-Wavin’ Joe, but my sincere wish is that every town has someone like him who you can scarcely imagine driving through the neighborhood without seeing, someone so dependable that if he’s not there, the alarm is raised and someone calls the radio station about it. I wish we could all look out for each other that way. But not every one stands out as much as Joe.

Every town should have a Joe, if only to provide a splash of color, whether it be the red, white, and blue, or any other colors Joe feels like throwing on, on any given morning. We need people like him for the same reason we need our music to have different notes. And really what’s the point of anything if you can’t, every now and then, see a guy waving a U.S. flag, wearing a giant sombrero, a tie-dyed sweatshirt, and Las Vegas-themed shorts, and only think “Oh good, Joe’s here”? Serious question.

Dear reader, if you are reading this and wondering who your town’s Joe is, maybe it is you. If so, please be that. Be the hell out of it. We need you.

If you see this, Joe, we hope you’re well. Thank you for making our city a little bit more fun. We look forward to stopping by for another chat the next time we get the chance.

Maybe Their’s To Little Time For Worrying About It? Or Is Their.

Do you think people who become writers are those who are naturally inclined to be grammar police types? Or is it more likely to be the other way around?

I’ve considered myself a writer for as long as I can remember. But it has only been in recent years that I’ve felt a building irritation whenever I see statements ending in question marks (“I thought this was a question? Maybe in some universe it is?”), questions ending in periods, or – God help us all – the wrong too, to, there or their.

I blame the fast pace of social media, and the inconvenience of switching over to symbols mode from alphabet mode on a mobile device. It’s not really inconvenient but it is another step. I think people figure everyone is going to know what they mean anyway and life is short. They don’t want to throw away valuable moments on strict adherence to the laws of grammar.

I think the only reason everyone is going to know what they mean anyway is because it is becoming the norm.

It probably stands out to me more because, while I do use social media quite a bit, I do not use a mobile device.

Not at all.

I’m dead serious.

I went through a phase years back when I was making it my life’s work to point out everybody’s infractions with to and too and there and their, etc.

I’m not proud of it. Just being honest.

And right in the middle of all of this, out of the blue I started catching myself doing the very same things. It was humbling.

Then recently, I started noticing an increasing popularity of question marks where they don’t belong and missing question marks where they did belong. I was legitimately baffled. And I started letting people know about it.

And then the question mark button on my computer got stuck and I couldn’t use it. I knew what was happening, on a karmic level. For a while I would type out “question mark” where the punctuation should have been. I guess I was doing my best to be accurate, but I was also probably doing penance of some sort, going through all those extra keystrokes.

Then my keyboard started working the way it was meant to.

Though I hope being so serious about these things makes me a better freelance writer, or if nothing else a better editor, it does not keep me from writing in a casual, informal style when the job calls for it. And there are a ton of other grammatical rules I am probably very lax about. Like commas. I put them wherever I bloody well feel they belong.

Let’s call my approach uptight informality.