Category: commercial blogging

When The World Falls Apart, Put It Back Together

About a week before all Hell broke loose and everything started shutting down, I got a new wheelchair which I promptly dubbed “the company vehicle.” I fully intended to be all over town in my chair spreading the word about my business. I fully intended to be too busy for my own good by Memorial Day. Before my state locked down due to COVID-19 I had three different companies that had expressed interest in my work.

Then everything went silent. And rightly so. No one could confidently put a freelance writer in their immediate budget. I don’t know if I adjusted with a great deal of grace, but I’ve kept writing at least.

The events of 2020 have reinforced for all of us the importance of preparation for the unexpected. Actually it has made clear that there is no preparing for the unexpected.

Because it’s unexpected.

That’s kind of its jam.

You don’t see it coming.

So “preparation” may be a misnomer in this case. The only thing even resembling “preparation” for it is to maintain a state in which you are able to respond even when events unfold that are unlike anything in your experience. It is safe to say 2020 fits that description.

Full disclosure: I have a job apart from my freelance work. I would not be broken were Dailey Freelance to disappear tomorrow. But though I have not had any leads or clients in months, I have not stopped posting on my company Facebook page. And with a few exceptions, I have kept this blog the “weekly” that its name says it is. Because, simply put, it means something to me.

I’ll never be in the shoes of a person who has built a business for 30 years only to see it crash because of the COVID-19 fallout. But I have listened to people who are in that position, and I feel that what they have to lose means infinitely more to them. Because they believed in it enough to make it their one and only source of income. That speaks volumes, I’d say. I am only working my way toward that, right now.

I know we are a nation of people who will hold fast to what we have worked for. Now that we are able to – or soon will be able to – begin rebuilding, we will do so with the same heart and soul we put into our businesses when we first started out.

With a renewed vigor.

With a renewed sense of why we ever opened up shop in the first place.

We don’t agree on how or when or how quickly we should return commerce in America back to “normal” and mistakes will inevitably be made. But one thing is clear:

People are responding to the on-going lock down the way they are because getting back at it matters. The foundations they’ve built their lives upon matter to them. And I have to respect that.

So as we try to bring back some semblance of linear motion in our lives, please, take care of yourselves and your family, but also please, please….you know what? Because it feels extremely appropriate right now I’m just going to leave one of my favorite Red Hot Chili Peppers lyrics for whatever it’s worth:

One, two, buckle my shoe / take care of me ’cause I might be you

Writing For the Sake Of Writing, and For Something Bigger

My mantra is “I’m a writer, and writers write. So I write.” I’m paraphrasing some old advice from a dear friend.

I am a freelance writer but I started this blog just to keep working on my writing chops in between client work. And for a long time it really did give me the motivation to just write for the sake of writing. Funny, but lately I’ve been fighting off a nasty case of writer’s block. It’s hard being a commercial freelance writer when everything is closed indefinitely. So you’d think right now would be the time to get plenty of writing for the sake of writing done.

Alas.

This blog is called the “Dailey Weekly” and I almost never fail to write something here weekly. But last week I did and I’m kind of past my self-imposed deadline for this week too. And it isn’t just writing. I am finding that with many aspects of every day life on hold, it often feels like there is less to talk about. Maybe it is a bi-product of almost the entire news cycle and the monologues of late night talk shows being dominated by COVID-19, and by extension a great deal of our every day conversation being infiltrated by the subject.

Let’s face it. There is a whole lot less “What did you do today?” and much fewer immediate plans being made. That tends to carry over. I would not want this blog to become COVID-19 Central. I wouldn’t subject my readers to it, and I don’t think I could do it to myself either.

But an increasing number of of business owners are now able to get back to work and are trying to maintain a connection to their customers. So I’ve recently decided that going forward, until our economy regains stability, for every piece I write for a client, a part of my fee will go to this “Adopt a Healthcare Worker” initiative in the clients’ name.

For as long as it takes for that stability to come, or as long as the “Adopt a Healthcare Worker” initiative runs, whichever comes first.

Lightening the load for a local health care worker who is carrying a lot on their shoulders right now will make me feel like I am doing something useful to my community. It will re-motivate me to write because I will be doing it for a cause well beyond myself.

I hope you and those you love are doing very well.

Strange Days Indeed.

This month is full of contradictions. So much so that the whole thing started last month, on February 29th. “Leap Day.” We gained a whole day.

We coasted off that momentum right into March 4th, “the only day that tells you what to do.” March forth! It is also known as “Do Something Day!” meant to be a day of positive initiative. Just in case we didn’t make good use of February 29th.

Yeah, but then a few days later we “lost an hour” when we Spring(ed) – (sprung? sprang?) – Forward. Nobody ever has anything positive to say about that day until they start to realize they’ve got more daylight after work. Then it’s all just lovely again.

Now, then. After we’d leapt, marched and sprung, the other night we had a full moon. I am not a superstitious person, but for those who are, the ominous implications of the full moon are likely to cancel out the extra hour before sunset, all of the marching forth they’d done, and (did I mention?) their entire extra day!

Just in case it doesn’t though, this Friday is “the 13th.”
Double….whammy….

Fear not, though. Because I assure you that if you manage to evade the perils of these two most inauspicious days, St. Patrick’s Day and the “luck of the Irish” will be right around the corner.

For your sake, I hope you are Irish.

I’m kidding. Just as whatever it is that is unleashed on a full moon and on Friday the 13th does not discriminate, on St. Patrick’s Day, everybody is Irish. So everything’s going to be fine. Then all you’ll have to worry about is what your friends have in store for you on April Fools’ Day.

The Company Vehicle

I got my new wheelchair last week. It came with significant improvements, which I specifically ordered. I originally told them I basically wanted the Batmobile of wheelchairs, but it seems my insurance wasn’t real keen on that concept. So this will do.

  • I hardly ever use the brakes but when I do need them it is good to have a dependable and easy to use mechanism. This chair’s brakes are a spring activated situation, so a flip of the thumb is all that is needed to lock them.
  • The front wheels are wider than I’ve ever had before. So the many potholes in the sidewalks and roads will be much less of a hazard.
  • The footplate is tucked underneath significantly in comparison to my old chair, making me much more mobile in tight spaces.
  • The frame of the chair itself is minimal, making it much easier to keep clean. Though the existing bars are beefier than the ones on my old chair, the minimalism makes it much lighter.

I’ll be able to move very well in it once I master driving the thing. It is going to take some getting used to. I had my old chair for over 11 years. So though it was getting a bit creaky, I had driving it down to a science. I knew how flicking a finger against a spoke, or pressing a palm against the side of a wheel to slow one side down just so, could help navigate certain types of terrain.

With a new cushion and new tires, I’m pretty well set to take on the world this spring and summer. I plan to put on a lot of miles, as I do every year once the weather gets warmer. Especially this year as on evenings and weekends I’ll be pursuing my side project ever more seriously. You see, by day I am a mild-mannered insurance marketing agent. Outside the office, I am a freelance writer.

I ordered my chair painted dark purple to match the logo for my freelance writing business. I call it “the company vehicle” because I plan to put on some significant mileage rolling around my home town, getting to know my fellow business owners and offering my service, throwing some business cards around. You know.

In my work as a writer, I am driven by three things:

  • I am a writer. And writer’s write. So I write. Not only do I have a love for communicating in writing, for crafting a phrase that reaches people, but it is an inexorable part of me. It must be done.
  • A great and ancient lineage of poets and story tellers is represented by my family name, Dailey. That is why I called the company simply, Dailey Freelance.
  • Today is National Wheelchair Day. And though I don’t try to make it the headline, I never shy away from the fact that I am a disabled business owner. It is important to me to represent that because the kind of world I’d like to see, that I’d like to help create, is one in which disabled people are putting their talents and contributions on full display.

So I write. Because I’m a writer. And writer’s write.

The “Winona” Post

The town in which I went to college and lived for seven years was recently immortalized in a Super Bowl commercial.

Sort of.

Around here, for weeks leading up to the Super Bowl the air was thick with speculation over what the ad was for. We knew actress Winona Ryder had been in Winona, MN (her birthplace and namesake) filming a commercial. Some said it was for “Stranger Things.” Some said it was for Ryder Truck Rental, which, I don’t know, maybe they were opening a branch in Winona and were making a REALLY big splash about it.

The commercial ended up being for Squarespace, a website building company. It also ended up being a bit underwhelming for the locals, because it did not show anything of substance about the city of Winona. There are actually quite a few landmarks and businesses that we are known for, far and wide. There was a several minutes long version of the commercial available online which included some of it, but it wasn’t the same.

Not for us.

To be fair, to the rest of the country it was just an ad about a website-building company with a marginally famous actress in it. As far as they were concerned, the town called Winona could have been totally fictional. But there were people in Winona watching for that commercial to see the places they drove by or visited regularly. Some may not have known or cared what Squarespace is. I didn’t.

That dichotomy kind of mirrors how, on Super Bowl Sunday, some are totally indifferent toward the actual game but are absolutely engaged with the halftime show, or vise versa.

That is the fine line you walk when trying to reach your audience, whether you are advertising or marketing. You’re not talking about a million-dollar spot during the biggest TV event of the year, but the same principle applies.

– Do you want to put your products and services in the spotlight?

– Do you want to showcase your staff and the company’s personality?

– Do you want to cover a spectrum of current events relating to your company’s industry to demonstrate your company philosophy?

If this dilemma sounds like your life as a business owner, check in with Dailey Freelance. We can work together and find a good mix of content in order to reach out to all of the various subgroups of your audience who are interested in what you do for one reason or another. We can reach out to them all. It is strategic, and it is not a perfect science. But I think we can cover a lot of ground without watering down your message.


Super Bowl Week Reflections of a Fair-Weather Kansas City Chiefs Fan

When I was a little kid I had this irrational delusion that the Kansas City Chiefs were some unnaturally powerful football team. I feared them. This was in the mid-late 1980s when, back in reality, Kansas City had a losing record almost every year. I honestly don’t know where the notion even came from.

Then, in the early 1990s when suddenly they were an actual perennial playoff team, I began to root for them. This was the era of hand-me-down legends for the Chiefs’ roster. Joe Montana. Marcus Allen. Others. They became my secondary “favorite team” and I thought for sure they’d make their way to the Super Bowl. My tertiary favorite team was the Philadelphia Eagles, for equally hazy reasons. I always hoped to see the two of them face off in the big game, but looking back this would have resulted in some messy and unnecessary internal conflicts, so I’m glad it never happened.

I was always lukewarm about Philadelphia anyway. The Kansas City Chiefs repeatedly let me down all throughout high school. By the time I went away to college, I had stopped caring what they did too. They aren’t even my secondary favorite now. The Saints are. I actually rooted against Philadelphia in the Super Bowl one year!

This Sunday the Kansas City Chiefs will play in the Super Bowl for the first time in my life. I was actually kind of hoping they would face the Green Bay Packers, which was a moral conflict on another level, being from Minnesota. I justified it by saying that I was rooting for a rematch of the first Super Bowl, not the Packers themselves.

You know…for history’s sake. Yeah.

The funny thing is, after years of growing disinterest in what the Chiefs were doing, it is hard to revel in their success without feeling like I am being a bandwagon jumper-onner, or a fair-weather fan at best.

I know I still can root for them. If they win, I can smile at the team I thought so highly of so long ago finally making good. But I know their victory would be all the more sweet had I never stopped following them. A good friend of mine has been a Chicago Cubs fan for over 30 years, and when they won their first World Series in 108 years in 2016, he basically told me he could die happy now.

I’ll smile if “my Chiefs” win, but it won’t give me that sweet, life-affirming culmination of years of faithful fandom that it could have been.

I guess what I am saying is never give up on your dream. When you see it through to the end, I am sure it will be all the sweeter for you. Even more so because it will be something you achieved yourself, a moment that football fandom can never really give you, no matter how good your team is.

Enjoy the game.
Go, K.C.!