Category: commercial blogging

I’m Moving.

…..very soon.

This blog originally came of the desire to tell stories of my experiences as a writer. Since I was a teen first discovering the craft of writing, I’ve dreamed of piloting a publication called “The Dailey Weekly.” This seemed like a good platform for the moniker. It quickly became my place to promote and advertise my freelance writing business.

In the long and many months since Covid-19 struck, that effort has become less and less productive. I started to lose the audience I was building so I tried to branch out by posting writing on various subjects which would serve as demos for anyone who still was interested in a freelance writer. Unfortunately, as my content became varied, something got skewed in the algorithm. Google doesn’t seem to know what to do with it anymore. At the same time, it doesn’t seem to be making any headway with WordPress users either.

For all intents and purposes, this blog is just broken. That’s a hell of a pickle to be in when you’re trying to build an audience. It’s as frustrating as it is puzzling.

I am going to start over with a new publication. It will be less business-promotiony and more observational humor pieces. Well, whether it is humor will be a matter of opinion, I guess. The point is I will be writing for the sake of writing again. I won’t focus on “current events” because I think we’ve all had more of that than we need for a while now. I’m envisioning a column-type thing. Real Andy Rooney-like. Without the eyebrows.

I need an audience that will interact with my work and exchange ideas with me.

I haven’t settled on a name for it yet so I haven’t created the blog. If you’ve stuck with me so far though, please hang around and once I’ve generated some content I’ll let you know where you can keep following my work.

Onward.

You Might As Well Be Speaking Klingon

Jargon. Every industry has it. It’s own dialect of sorts that its members use at work every day. It’s a secret code, passwords that deliver to the receiver a message much more complex than is apparent at face value.

In virtually any business, in trying to simplify concepts essential to what you do, you risk talking down to “outsiders.” But you don’t want to talk over your audience’s head either. If you are just targeting your already-established client base then you probably don’t have a problem. But to allow your business the chance to expand, you need to create general familiarity first. Once you get them “in the door” chances are they’ll not only be using your industry’s jargon before too long, but they’ll be speaking the language particular to your company culture.

And that, friends, will be a loyal customer.

That alone is the best reason to hire a freelance writer – to translate that jargon, those terms, phrases and concepts into the universal language. Freelance writers are like the Rosetta Stone for any business wishing to communicate with the general public.

You want a freelance writer who will take the time to understand those terms themselves. The freelance writer is the filter you put that jargon through before it gets published. Jargon is a short hand of sorts. It’s the technical version of an “inside joke.” So a freelancer may say it in more words – dilute it a bit – but it allows a much wider audience to be in on it.

If Dailey Freelance Were Running For President

Not long ago I was trying to push my Facebook friends to get my Dailey Freelance page some shares. I told them I expected no fewer than one billion of them. I vaguely suggested that there would be a car given away to someone if it happened. I got six page likes. A friend of mine told me I should hold a rally to get things going.

Nah.

But that got me thinking. What if Dailey Freelance were running for president? Stay with me on this one. Dailey Freelance has the qualities people want, or say they want, in a leader.

You want someone who:

– Represents you. This is the whole point of both voting for a president, and of hiring a freelance writer. The president has to be the voice of the nation as a whole, somehow. I have to give your audience a comprehensive look at what they can expect from you. Not every post can accomplish that, but given time and an on-going assignment (say four or eight years?), that is Dailey Freelance’s agenda.

– Is a great communicator. This goes hand in hand with “Represents you” because I cannot represent you well without presenting a digestible message. There is an aspect of advertising in what I do, which requires me to keep the heart of your message direct and snappy while dressing it up with that “something extra” which wins a vote of confidence.

“Tells it like it is.” One of the most endearing quality in a candidate for a lot of people is the candidate’s “telling it like it is.” Whether the “like it is” they are talking about is really “like it is” is debatable. Let me be clear, though. My agenda as your representative, is telling your public what they can expect from you. You have no reason not to want that to match what they actually get. I’d be doing you and your audience a great disservice if it didn’t.

– Is resilient and open to change. This is a creative process. As a freelance writer, I have to be open to new ideas, and if my vision is vetoed, I have to be able to bounce back with an amended version of that vision. I like to try to envision many different angles from which we can approach your messaging.

– Will be diplomatic. It is important to me to be easy to work with. And it isn’t necessarily just a “the customer (you) is always right” situation. Just like the president ideally works for the public who quite literally hires that person, I work for you. But I do my best to work with you, to find out what will do the most good for you as I execute your vision in words.

– Will be level-headed. When I have my assignment from a client, I might do a preliminary outline right away just to establish a plan for myself. Depending on the deadline, I’ll likely set the work aside after that. I’ve never found myself with writer’s block with client work in front of me, though the time has to be right. I try to be in the proper state of mind before diving into client work. It’s not rocket surgery and it’s not magic, but just like some of the major decisions a president has to make, inspiration can be a key ingredient.

I’m Dailey Freelance, and I approve this message.

Are You Ready For Talk Like A Pirate Day?

As a freelance writer, I’ve recently been thinking of how I will offer holiday promotion services this year, which reminded me that one of my favorite holidays is coming up. This Saturday, September 19th is International Talk Like a Pirate Day.

How do you celebrate International Talk Like a Pirate Day? I don’t know. Maybe sing “What Shall We Do With the Drunken Sailor” while swigging Captain Morgan rum.

No. I mean you can, but remember it’s all in the language.

A couple of years ago I worked with a cousin on editing a novel he was writing. In doing so, (he and) I got a little more immersed in the characters in the book than we (I) should have. The book centered around Irish characters. So, not pirates but a similar etymology. I never said “shiver me timbers” mostly because I don’t know what the hell that means anyway. And I’d never call anyone “matey” on purpose. But in discussing the book with my cousin, when I’d answer in the affirmative instead of “yes” I’d say “aye” to him. Instead of “no” I’d say “nay.” When we got stuck on a plot line, to express frustration, I’d say “arrrrgh!”

I’ve long been a fan of old-timey language. For instance I like to say that something is “nigh” when it is nearby or coming soon. And to draw attention to that something, I may exclaim “Lo!” Conversely when I am about to rush off somewhere, I may say I’ll “hie” to that location.

It’s fun. And I’ve been doing it for so long that some of it has become totally natural to me. Maybe not to those having a conversation with me.

It’s just one shining example of how a little bit of each project I do stays with me, perhaps even becomes a part of me. It’s what happens when you are a writer and you do work that means something to you. That doesn’t mean that when I write for you, some Irish slang is going to show up in my work. I can’t control it. What it means is when I go to work for you, if you sit down with me a year later, you just may recognize some aspect of our project bubbling to the surface.

I hope it does. It’s undeniable evidence that I connected with my work.

The Summer of My Discontent

Something weird has happened this year. I know you’re probably thinking “Umm, yeah a lot of weird has happened this year, man. Keep up.”

No, not that, but it’s probably related to that to some degree. What I am talking about is that for the first time in my life that I can think of, I can not wait for winter to start.

Maybe it is because of COVID-19 and the havoc it has brought on our economy and the over-all limitations imposed upon our everyday goings and doings. But it is also because it feels like this is the hottest summer in the history of mankind. It isn’t, I don’t think. But I am tired of the humidity, a.k.a. “the air you can wear.”

I’ve already told my wife that when it snows, I am going to go “play in the snow” and I swear I will. I am not going to build a snowman. I intend to frolic. I had been saying I did not want snow. Just cold. I always say my wheelchair is allergic to snow. The more I think of it though, I’m not picky. If there is one thing I’ve learned this year it’s how to stay home if need be.

I’m finding myself getting excited, anxious for winter. I sometimes catch a glimpse of the calendar and I’m dumbfounded that we still have a third of 2020 to go. It really feels like winter should be any day now.

I envision hunkering down in a quiet country cabin in front of the fireplace (because you can’t stay cold all of the time), a refrigerator well-stocked with apple cider or hot cocoa-making supplies (depending on my mood), sitting at a giant oak desk (a brobdingnagian fortress of a desk) with an olde-timey quill pen and parchment paper, and a hefty list of freelance writing projects to work on.

I’m kidding. I don’t have a cabin.

But apart from the things about our society that need to change forever – which this whole year was a chance for us to do – like most of us, I would like to pick up where I left off in the early spring. Enough lamentation though. When I go frolic in that first snowfall, I’ll be taking the opportunity to embrace what was previously repellent to me. I’m well on my way to accepting whatever this winter will bring.

Let’s Pumpkin Spice Things Up!

I’m just kidding. I don’t really cram “pumpkin spice” into everything when fall is approaching just because it’s trending at the moment. But I write about a lot of things on this blog that I wouldn’t actually write about.

It is good to keep things unpredictable. Don’t be scared.

That’s the approach I’ll take as your freelance writer. I’ll spice up your marketing efforts with writing that is fresh, unique, maybe even unorthodox, in the most fascinating way possible. Anything but the mainstream. If you want mainstream you can go to the newspaper. And there is nothing wrong with that, but you’re a little more free with Dailey Freelance.

Not so freewheeling that we will alienate your core fans, of course. Just enough that people know you look at things from another angle, that you’re invested in what you do enough to take chances, that you have a sense of humor, and you’re just maybe even willing to put your heart on your sleeve for ’em.

People appreciate that. It’s up to you though.

I look forward to helping set you apart from your competition, and making people think of you first when they’re looking for the services you provide.

Let’s go!

In My Right Mind

Did you know that in baseball, a left-handed pitcher is called a “southpaw” because traditionally ballparks were built so the batter faced east? Hence the pitcher stood with his left paw toward the south. It kept the sun out of the batters’ eyes mostly. It didn’t help the pitcher any.

But I talk about baseball enough on this blog.

The technical term for left-handedness is “sinistrality” which, if you think about it, sounds like some generic deviant behavior. You couple that with the realization that left is the opposite of “right” and you might end up with a complex.

So it is nice that there is an International Lefthanders Day. It is today, August 13th. Mostly it is an opportunity for the left-handed to lament how writing with a pencil or pen always leaves their words smudged and the side of their hand all leady or inky.

To put a positive spin on things, International Lefthanders Day also gives us a chance to enumerate the many notable public figures who are/were lefties. It helps us to feel not so…you know…ten percent of society. Maybe we’re insecure and we need to be able to tell people “Hey, look! so-and-so is left-handed, so I could be a famous such-and-such one day too, you know!”

I used to just say “Well I’m left-handed so that means that I’m in my right mind,” a reference to each hemisphere of the brain controlling the opposite side of the body. Not only is the division of labor between the left and right brain at least a bit muddy, but I already told you how I feel about the implications of the word “right” in all of this.

Lefties do tend to be more artistic, creative dreamer type people, and righties tend to be more technical, analytical thinkers. But technical and analytical do not necessarily equal “smart”, and blanket statements like those can never be entirely accurate anyway. It’s like saying “girls are smarter than boys” or vice versa. You say it enough though, and some might start to believe it. And when left-handed kids start to realize how few of them there are in the world, they might start thinking there is something wrong with them. And there is a point in your life when being “unique” is a small consolation.

I was born with spina bifida. My parents were told early on that as a bi-product of the condition, I’d likely have difficulties with math and other analytical brain function, which proved very accurate. You take that, along with my left-handedness and it is no surprise that I became a writer and not an engineer or something.

There are a ton of other well-known mini-annoyances associated with left-handedness. Some things are just made for the 90%. It’s a fact of life for lefties. You learn to work around those things. In short, you get creative. Or, to put it another way, it’s a good thing you’re in your “right mind.”

Okay Let’s Brainstorm

“Brainstorm” sounds like a hipster word to me. I don’t really know why I think that but I stand by it. It turns out the term was in the dictionary at least a century ago.

Then, the definition of “brainstorm” was “a sudden and severe attack of mental illness”, “a temporary loss of reason” or “a serious error in judgement.” In fact the Oxford Dictionary still supplies those as alternate definitions. These days, a brainstorm holds connotations of something more positive, creative and constructive, usually a group discussion designed to generate ideas.

It isn’t group hysteria though.

Funny though, when someone has an idea that they want to lay on you that is new and unique, and maybe even a bit unorthodox, they’ll probably – perhaps self-deprecatingly – present it as a “crazy idea.”

These are usually the best ideas, probably because they were the result of the person doing a little bit of brainstorming on their own. I’m not saying that every “crazy idea” is a great one. Many of them are just…well, loony ideas. But a really good idea is very likely at some point considered by someone as a “crazy” one. Everything that has never been done before looks crazy to someone. But a lot of things that have never been done before are exactly what a lot of people have been waiting for, maybe without ever knowing it.

You’ve heard that song that goes “what the world needs now is love, sweet love” right? Well what the world may need now is “crazy ideas.” Maybe we need risk-takers. To say we need a “paradigm shift” is a cliche, hyperbolic platitude. Like when people say society needs “change” but without offering any particular plan. Maybe it even sounds like a crazy idea.

So it’s probably worth looking into.

Opportunity Comes Once Every 6,700 Years

Today my personal Facebook page gave me a bittersweet reminder of where I was as a freelance writer one year ago. That day last year I posted a link to a piece I did for my first on-going client of which I was particularly proud.

It is bittersweet because of how quickly a string of very promising leads this spring amounted to naught. It was partly a failure on my part to seal the deals, but it also had a lot to do with the emergence of Covid-19. I do my freelance work mostly from home, whereas the leads were customer-facing places of business. Surely they were keeping a very close eye on the unfolding situation.

Not that I wasn’t. Maybe it was the idealist in me that kept plugging away at leads as though the world were not about to be drastically upended. Maybe it is the idealist in me that keeps me believing that I’ll have those opportunities again, and what keeps me promoting my freelance business. It was still fairly new when Covid came along, so it turns out last year amounted to its glory days.

I’ve been thinking a lot about all of this as the Neowise comet passes by this week. If you aren’t aware of it, the comet will be visible between now and July 24th, and will not return for 6,700 Earth years. If you’re doing the math at home, that is a once-in-almost-one-hundred-lifetimes sight to see.

We’ve all probably been told at some point that certain opportunities come once in a lifetime. Covid or no Covid, a lot of us can’t help but wondering what opportunities we allowed to shoot right past and burn out before our eyes before Covid came along and made it all kind of irrelevant. That’s not something one ought to dwell on, and I won’t.

I don’t think that last summer was my only window when it comes to local freelance writing. Because I know that commerce will bounce back, one way or another. It may not look like it did last summer, but we will recover. So I hope that when my fellow local business owners get back on their feet, I will be able to connect with them and help them in that recovery.

For tonight, I think I’ll head outside and sit under the stars for a while and take in a celestial spectacle. At least of that one I can be certain this week is my one chance in this lifetime. I don’t want to miss it.

This Post Is About Macaroni and Cheese.

Today I’d like to talk about macaroni and cheese. I like macaroni and cheese. Always have. I’m 41 years old and I can still taste the very distinctive way my babysitter would make it. I couldn’t begin to describe it, and I have only recently begun to figure out how she did it. And that was by accident and I’ll never tell.

If I’d figured it out in college when I ate macaroni and cheese quite often, I may have been making it that way all these years just for pure nostalgia’s sake. But I do like variety. When it comes to my macaroni and cheese, though I like the tried and true, I have been surprisingly experimental over the years.

My personal favorites?

Curry Mac – I went through a stage in which I was all about the Indian food and always wanted to put a little bit of that flavor into anything I cooked. It didn’t always work but the first time I made curry mac I remember declaring to my wife that I’d never make it without curry again. That didn’t last. It was good though.

Macaroni and Sunflower Seeds – Yeah I don’t know what I was doing here. Again it was a period where a certain food item, this time sunflower seeds (out of the shell) kind of began to dominate my culinary persona. I would put them in everything. I liked to roast them a bit then chuck them in my macaroni and cheese. For texture and for protein because I was a vegetarian at the time.

Macaroni and Peas – This has been the most enduring version in my household. Whenever I tell my wife I am going to make macaroni and cheese she asks if we have any peas. I usually make peas on the side just to appease her (see what I did there?) even if I myself feel like having the original version.

Macaroni and Chick’n and California Blend Vegetables – I spelled it “chick’n” because that is generally how the vegetarian excuse for chicken is referred to. I honestly don’t remember if I ever made macaroni and cheese with real chicken strips before I went veg, and I haven’t since rejoining the omnivorous life. If you don’t know, “California Blend” is broccoli, cauliflower and carrots. This is one that I have not had in a very long time, but just writing about it, right now I kind of miss it. On a side note, I’ve been known to have this one either without the vegetables or without the “chick’n” in a pinch.

Tofu Chili Mac – This is an old classic with a twist. I don’t know if I ever had it with ground beef based chili before I went veg, but I would often make a chili with a dense tofu crumble in place of the beef, and for some reason at some point I started making home made elbow macaroni and Velveeta cheese whenever I made the chili. Inevitably they ended up in one dish when I was throwing together a lunch for work one day. It was kind of a revelation. Sincerely.

Macaroni and Cheese and Tomato Soup – Along the same lines but a little lazier, I used to make that same home made macaroni and cheese with Velveeta, and on top of that I’d pour on some tomato soup. I don’t know why. I think it is because when I was a kid we’d always have ring bologna with either macaroni and cheese or tomato macaroni on the side. I bet I didn’t have the bologna but for some reason I got the notion that I had to have both.

So you can see that when it comes to food, nothing inspires me to tinker more than macaroni and cheese. I hope you see at least one variety that you’ll have a go at yourself. Hope you like it.