Category: business ownership

I’m Moving.

…..very soon.

This blog originally came of the desire to tell stories of my experiences as a writer. Since I was a teen first discovering the craft of writing, I’ve dreamed of piloting a publication called “The Dailey Weekly.” This seemed like a good platform for the moniker. It quickly became my place to promote and advertise my freelance writing business.

In the long and many months since Covid-19 struck, that effort has become less and less productive. I started to lose the audience I was building so I tried to branch out by posting writing on various subjects which would serve as demos for anyone who still was interested in a freelance writer. Unfortunately, as my content became varied, something got skewed in the algorithm. Google doesn’t seem to know what to do with it anymore. At the same time, it doesn’t seem to be making any headway with WordPress users either.

For all intents and purposes, this blog is just broken. That’s a hell of a pickle to be in when you’re trying to build an audience. It’s as frustrating as it is puzzling.

I am going to start over with a new publication. It will be less business-promotiony and more observational humor pieces. Well, whether it is humor will be a matter of opinion, I guess. The point is I will be writing for the sake of writing again. I won’t focus on “current events” because I think we’ve all had more of that than we need for a while now. I’m envisioning a column-type thing. Real Andy Rooney-like. Without the eyebrows.

I need an audience that will interact with my work and exchange ideas with me.

I haven’t settled on a name for it yet so I haven’t created the blog. If you’ve stuck with me so far though, please hang around and once I’ve generated some content I’ll let you know where you can keep following my work.

Onward.

You Might As Well Be Speaking Klingon

Jargon. Every industry has it. It’s own dialect of sorts that its members use at work every day. It’s a secret code, passwords that deliver to the receiver a message much more complex than is apparent at face value.

In virtually any business, in trying to simplify concepts essential to what you do, you risk talking down to “outsiders.” But you don’t want to talk over your audience’s head either. If you are just targeting your already-established client base then you probably don’t have a problem. But to allow your business the chance to expand, you need to create general familiarity first. Once you get them “in the door” chances are they’ll not only be using your industry’s jargon before too long, but they’ll be speaking the language particular to your company culture.

And that, friends, will be a loyal customer.

That alone is the best reason to hire a freelance writer – to translate that jargon, those terms, phrases and concepts into the universal language. Freelance writers are like the Rosetta Stone for any business wishing to communicate with the general public.

You want a freelance writer who will take the time to understand those terms themselves. The freelance writer is the filter you put that jargon through before it gets published. Jargon is a short hand of sorts. It’s the technical version of an “inside joke.” So a freelancer may say it in more words – dilute it a bit – but it allows a much wider audience to be in on it.

Are You Ready For Talk Like A Pirate Day?

As a freelance writer, I’ve recently been thinking of how I will offer holiday promotion services this year, which reminded me that one of my favorite holidays is coming up. This Saturday, September 19th is International Talk Like a Pirate Day.

How do you celebrate International Talk Like a Pirate Day? I don’t know. Maybe sing “What Shall We Do With the Drunken Sailor” while swigging Captain Morgan rum.

No. I mean you can, but remember it’s all in the language.

A couple of years ago I worked with a cousin on editing a novel he was writing. In doing so, (he and) I got a little more immersed in the characters in the book than we (I) should have. The book centered around Irish characters. So, not pirates but a similar etymology. I never said “shiver me timbers” mostly because I don’t know what the hell that means anyway. And I’d never call anyone “matey” on purpose. But in discussing the book with my cousin, when I’d answer in the affirmative instead of “yes” I’d say “aye” to him. Instead of “no” I’d say “nay.” When we got stuck on a plot line, to express frustration, I’d say “arrrrgh!”

I’ve long been a fan of old-timey language. For instance I like to say that something is “nigh” when it is nearby or coming soon. And to draw attention to that something, I may exclaim “Lo!” Conversely when I am about to rush off somewhere, I may say I’ll “hie” to that location.

It’s fun. And I’ve been doing it for so long that some of it has become totally natural to me. Maybe not to those having a conversation with me.

It’s just one shining example of how a little bit of each project I do stays with me, perhaps even becomes a part of me. It’s what happens when you are a writer and you do work that means something to you. That doesn’t mean that when I write for you, some Irish slang is going to show up in my work. I can’t control it. What it means is when I go to work for you, if you sit down with me a year later, you just may recognize some aspect of our project bubbling to the surface.

I hope it does. It’s undeniable evidence that I connected with my work.

Labor Day During a Pandemic: Working Hard While Hardly Working

This year’s observation of Labor Day has to be the most poignant one in American History.

Here’s to you, working harder than ever behind the scenes trying to figure out how to re-imagine your business for these trying times, and trying to figure out how to bring your business back to the level it was at before the pandemic. You’re putting in untold hours of extra effort. You’re losing untold hours of sleep. But I have a feeling that in doing so you’ve learned a lot about your business and about yourself. You’ve revealed what really works for you and what never was really working in the first place.

Here’s to you, working overtime to fill in for gaps in the staff where you work. These are the times that make a staff a true team. A collective with one agenda. Here’s to you whose hours have been cut. Working fewer hours than you did before, you may be pushing yourself to the limit to make yourself indispensable to your employer. The year 2020 has brought us to one of those “when the going gets tough” moments in history and people everywhere have stepped up and shown their employers and themselves what they are made of.

Here’s to you, unwillingly out of work. There is this old-timey way of thinking that is still around which asserts that a hard-earned living equals a certain morality, and gives a person value. While a hard-earned living is honorable in and of itself, it does not assign any inherent value to the earner. And even though, to paraphrase Thomas Paine, “these are the times that try men’s and women’s souls” it is certainly not a moral issue. We saw that more clearly than ever when the U.S. federal unemployment rate jumped from 3.5% to about 15% this spring. While I won’t debate the wisdom of state-wide lock downs vs. the push to re-open, we saw how adamantly so many people fought to get back to work rather than collect an unemployment check.

Here’s to you, putting in extra hours – your home time, your free time, your family time – thinking about what you will do if things change at work. Not because you want to think that way, but because you have to be prepared. This has been your chance, without anyone really blaming you at all for it, to see what other possibilities there are for you. Maybe you never really had a Plan B or a Plan C, etc., but thanks to Covid-19 now you do. Maybe it’s made you re-evaluate what you want out of life. Maybe it’s helped you to re-invent yourself.

Madness can be a wellspring of opportunity when you’re looking for it. I hope you’ve looked and found it. We’re all doing the best we can. Over the course of 2020 we’ve had to live in the moment even while preparing for the bleakest of possibilities. It’s been a weird paradox of a year. We know we are meant to live in the present. If you think about it, you’ll likely agree that you are at your sanest when you are not re-living the past or playing out endless future scenarios in your mind.

I started this post talking about those who were working harder than ever while not really doing business at the level they’d like to be. We’d all like to be “working hard while hardly working” but in a different way. Busy, busy, busy, but never feeling like we are “at work..” We all want a productive, prosperous, full life. It’s my wish for all of you this Labor Day.

Let’s Pumpkin Spice Things Up!

I’m just kidding. I don’t really cram “pumpkin spice” into everything when fall is approaching just because it’s trending at the moment. But I write about a lot of things on this blog that I wouldn’t actually write about.

It is good to keep things unpredictable. Don’t be scared.

That’s the approach I’ll take as your freelance writer. I’ll spice up your marketing efforts with writing that is fresh, unique, maybe even unorthodox, in the most fascinating way possible. Anything but the mainstream. If you want mainstream you can go to the newspaper. And there is nothing wrong with that, but you’re a little more free with Dailey Freelance.

Not so freewheeling that we will alienate your core fans, of course. Just enough that people know you look at things from another angle, that you’re invested in what you do enough to take chances, that you have a sense of humor, and you’re just maybe even willing to put your heart on your sleeve for ’em.

People appreciate that. It’s up to you though.

I look forward to helping set you apart from your competition, and making people think of you first when they’re looking for the services you provide.

Let’s go!

Opportunity Comes Once Every 6,700 Years

Today my personal Facebook page gave me a bittersweet reminder of where I was as a freelance writer one year ago. That day last year I posted a link to a piece I did for my first on-going client of which I was particularly proud.

It is bittersweet because of how quickly a string of very promising leads this spring amounted to naught. It was partly a failure on my part to seal the deals, but it also had a lot to do with the emergence of Covid-19. I do my freelance work mostly from home, whereas the leads were customer-facing places of business. Surely they were keeping a very close eye on the unfolding situation.

Not that I wasn’t. Maybe it was the idealist in me that kept plugging away at leads as though the world were not about to be drastically upended. Maybe it is the idealist in me that keeps me believing that I’ll have those opportunities again, and what keeps me promoting my freelance business. It was still fairly new when Covid came along, so it turns out last year amounted to its glory days.

I’ve been thinking a lot about all of this as the Neowise comet passes by this week. If you aren’t aware of it, the comet will be visible between now and July 24th, and will not return for 6,700 Earth years. If you’re doing the math at home, that is a once-in-almost-one-hundred-lifetimes sight to see.

We’ve all probably been told at some point that certain opportunities come once in a lifetime. Covid or no Covid, a lot of us can’t help but wondering what opportunities we allowed to shoot right past and burn out before our eyes before Covid came along and made it all kind of irrelevant. That’s not something one ought to dwell on, and I won’t.

I don’t think that last summer was my only window when it comes to local freelance writing. Because I know that commerce will bounce back, one way or another. It may not look like it did last summer, but we will recover. So I hope that when my fellow local business owners get back on their feet, I will be able to connect with them and help them in that recovery.

For tonight, I think I’ll head outside and sit under the stars for a while and take in a celestial spectacle. At least of that one I can be certain this week is my one chance in this lifetime. I don’t want to miss it.

Make World Social Media Day Every Day

Today, June 30th, is in fact World Social Media Day. I don’t know what that means precisely as most of the suggestions for how you can “celebrate” this day are things that people are increasingly doing anyway.

But I’d be remiss if I did not take this opportunity to remind you that if you own a business or are in charge of the marketing for such a business, you have to get serious about social media.

I’d call it “Social Marketing” but that is already a thing, and it’s different.

I am a freelance writer but I’ve always encouraged clients and prospective clients to take my work and unleash it upon the world via all manner of social media and let that wave of influence work the way it does. I find most businesses have a company Facebook page, maybe a Twitter account (or whatever the next big thing is this week) but they don’t always know what to post that is related to the business.

If you post the writing I do for you on your social media, odds are your followers are current customers – people who know your work, who trust and believe in you. When they, in turn, share my post, their endorsement should carry enough weight to inspire a number of the next wave to come see what you’re all about. If they like what they see, they will share the post with their friends. Ideally.

Then they tell two friends.
Then they tell two friends.
And so on. And so forth.

As “World Social Media Day” implies, you can get your message around quite literally the entire world in a day if you strike the right chord with the right people. If you do, well that’s gravy, but all you’ve really got to do is get people in your immediate area to share it with more people in your immediate area, depending on how massive you want to become.

Social media is the ultimate passive marketing, the most effective way to exponentially increase the number of people who hear about you, all with a good reason to trust the endorsement because they heard it from a friend. It is so much more personal than an ad or a local news article written about your business.

Let’s start with a conversation to determine what you need your public to know:

What makes your business so shareable?

What will inspire your followers to turn around and say “Hey guys, you’ve gotta go check this out”?

Think about it and get in touch with me. Let’s go!

…And Be Sure To SMASH That LIKE Button.

Have you noticed a trend in marketing, usually in videos on platforms like YouTube, where the pitch for engagements (a LIKE, a share, a comment) is getting much more aggressive?

It used to be “…and be sure to share and like…” and then maybe it became “be sure to hit that LIKE button…” Then the big thing was an appeal to “SMASH that LIKE button!”

It’s all very ‘roid rage meets social media.

MMA meets marketing.

Spike TV meets…..well that’s not even a thing anymore.

The point is that its over-the-topness allegedly makes the content seem edgy and exciting — urgent even, when really it isn’t.

The only true way to ensure your content will get in front of as many eyes as possible is to actually make it engaging first and foremost, but also meaningful and useful. It has to pull them in. It has to show them who you are make them believe in the work that you do. Giving you a LIKE and a share is a commitment. One’s reputation is on the line when they give your work such an endorsement. You have to earn that!

If the content you are consuming requests that you smash anything, that does not necessarily mean that it lacks substance, but personally I am not inspired to confidence in the content when I am asked to smash the LIKE button before I’ve actually viewed the meat of the content. Frankly I am uncomfortable with how often that is where this appeal is made. It is basically telling you “Smash that LIKE button and then I’ll show you whether the video warrants any such enthusiasm.

Anyway, now that I’ve given you the opportunity to read what I’ve got to say on the subject, if you feel it is of any value, I want you to DESTROY that LIKE button and OBLITERATE that SHARE button! While you’re at it, head on over to the Dailey Freelance page on Facebook and DISMANTLE that SHARE button as well. Come on!

When The World Falls Apart, Put It Back Together

About a week before all Hell broke loose and everything started shutting down, I got a new wheelchair which I promptly dubbed “the company vehicle.” I fully intended to be all over town in my chair spreading the word about my business. I fully intended to be too busy for my own good by Memorial Day. Before my state locked down due to COVID-19 I had three different companies that had expressed interest in my work.

Then everything went silent. And rightly so. No one could confidently put a freelance writer in their immediate budget. I don’t know if I adjusted with a great deal of grace, but I’ve kept writing at least.

The events of 2020 have reinforced for all of us the importance of preparation for the unexpected. Actually it has made clear that there is no preparing for the unexpected.

Because it’s unexpected.

That’s kind of its jam.

You don’t see it coming.

So “preparation” may be a misnomer in this case. The only thing even resembling “preparation” for it is to maintain a state in which you are able to respond even when events unfold that are unlike anything in your experience. It is safe to say 2020 fits that description.

Full disclosure: I have a job apart from my freelance work. I would not be broken were Dailey Freelance to disappear tomorrow. But though I have not had any leads or clients in months, I have not stopped posting on my company Facebook page. And with a few exceptions, I have kept this blog the “weekly” that its name says it is. Because, simply put, it means something to me.

I’ll never be in the shoes of a person who has built a business for 30 years only to see it crash because of the COVID-19 fallout. But I have listened to people who are in that position, and I feel that what they have to lose means infinitely more to them. Because they believed in it enough to make it their one and only source of income. That speaks volumes, I’d say. I am only working my way toward that, right now.

I know we are a nation of people who will hold fast to what we have worked for. Now that we are able to – or soon will be able to – begin rebuilding, we will do so with the same heart and soul we put into our businesses when we first started out.

With a renewed vigor.

With a renewed sense of why we ever opened up shop in the first place.

We don’t agree on how or when or how quickly we should return commerce in America back to “normal” and mistakes will inevitably be made. But one thing is clear:

People are responding to the on-going lock down the way they are because getting back at it matters. The foundations they’ve built their lives upon matter to them. And I have to respect that.

So as we try to bring back some semblance of linear motion in our lives, please, take care of yourselves and your family, but also please, please….you know what? Because it feels extremely appropriate right now I’m just going to leave one of my favorite Red Hot Chili Peppers lyrics for whatever it’s worth:

One, two, buckle my shoe / take care of me ’cause I might be you