Category: business ownership

Make World Social Media Day Every Day

Today, June 30th, is in fact World Social Media Day. I don’t know what that means precisely as most of the suggestions for how you can “celebrate” this day are things that people are increasingly doing anyway.

But I’d be remiss if I did not take this opportunity to remind you that if you own a business or are in charge of the marketing for such a business, you have to get serious about social media.

I’d call it “Social Marketing” but that is already a thing, and it’s different.

I am a freelance writer but I’ve always encouraged clients and prospective clients to take my work and unleash it upon the world via all manner of social media and let that wave of influence work the way it does. I find most businesses have a company Facebook page, maybe a Twitter account (or whatever the next big thing is this week) but they don’t always know what to post that is related to the business.

If you post the writing I do for you on your social media, odds are your followers are current customers – people who know your work, who trust and believe in you. When they, in turn, share my post, their endorsement should carry enough weight to inspire a number of the next wave to come see what you’re all about. If they like what they see, they will share the post with their friends. Ideally.

Then they tell two friends.
Then they tell two friends.
And so on. And so forth.

As “World Social Media Day” implies, you can get your message around quite literally the entire world in a day if you strike the right chord with the right people. If you do, well that’s gravy, but all you’ve really got to do is get people in your immediate area to share it with more people in your immediate area, depending on how massive you want to become.

Social media is the ultimate passive marketing, the most effective way to exponentially increase the number of people who hear about you, all with a good reason to trust the endorsement because they heard it from a friend. It is so much more personal than an ad or a local news article written about your business.

Let’s start with a conversation to determine what you need your public to know:

What makes your business so shareable?

What will inspire your followers to turn around and say “Hey guys, you’ve gotta go check this out”?

Think about it and get in touch with me. Let’s go!

…And Be Sure To SMASH That LIKE Button.

Have you noticed a trend in marketing, usually in videos on platforms like YouTube, where the pitch for engagements (a LIKE, a share, a comment) is getting much more aggressive?

It used to be “…and be sure to share and like…” and then maybe it became “be sure to hit that LIKE button…” Then the big thing was an appeal to “SMASH that LIKE button!”

It’s all very ‘roid rage meets social media.

MMA meets marketing.

Spike TV meets…..well that’s not even a thing anymore.

The point is that its over-the-topness allegedly makes the content seem edgy and exciting — urgent even, when really it isn’t.

The only true way to ensure your content will get in front of as many eyes as possible is to actually make it engaging first and foremost, but also meaningful and useful. It has to pull them in. It has to show them who you are make them believe in the work that you do. Giving you a LIKE and a share is a commitment. One’s reputation is on the line when they give your work such an endorsement. You have to earn that!

If the content you are consuming requests that you smash anything, that does not necessarily mean that it lacks substance, but personally I am not inspired to confidence in the content when I am asked to smash the LIKE button before I’ve actually viewed the meat of the content. Frankly I am uncomfortable with how often that is where this appeal is made. It is basically telling you “Smash that LIKE button and then I’ll show you whether the video warrants any such enthusiasm.

Anyway, now that I’ve given you the opportunity to read what I’ve got to say on the subject, if you feel it is of any value, I want you to DESTROY that LIKE button and OBLITERATE that SHARE button! While you’re at it, head on over to the Dailey Freelance page on Facebook and DISMANTLE that SHARE button as well. Come on!

When The World Falls Apart, Put It Back Together

About a week before all Hell broke loose and everything started shutting down, I got a new wheelchair which I promptly dubbed “the company vehicle.” I fully intended to be all over town in my chair spreading the word about my business. I fully intended to be too busy for my own good by Memorial Day. Before my state locked down due to COVID-19 I had three different companies that had expressed interest in my work.

Then everything went silent. And rightly so. No one could confidently put a freelance writer in their immediate budget. I don’t know if I adjusted with a great deal of grace, but I’ve kept writing at least.

The events of 2020 have reinforced for all of us the importance of preparation for the unexpected. Actually it has made clear that there is no preparing for the unexpected.

Because it’s unexpected.

That’s kind of its jam.

You don’t see it coming.

So “preparation” may be a misnomer in this case. The only thing even resembling “preparation” for it is to maintain a state in which you are able to respond even when events unfold that are unlike anything in your experience. It is safe to say 2020 fits that description.

Full disclosure: I have a job apart from my freelance work. I would not be broken were Dailey Freelance to disappear tomorrow. But though I have not had any leads or clients in months, I have not stopped posting on my company Facebook page. And with a few exceptions, I have kept this blog the “weekly” that its name says it is. Because, simply put, it means something to me.

I’ll never be in the shoes of a person who has built a business for 30 years only to see it crash because of the COVID-19 fallout. But I have listened to people who are in that position, and I feel that what they have to lose means infinitely more to them. Because they believed in it enough to make it their one and only source of income. That speaks volumes, I’d say. I am only working my way toward that, right now.

I know we are a nation of people who will hold fast to what we have worked for. Now that we are able to – or soon will be able to – begin rebuilding, we will do so with the same heart and soul we put into our businesses when we first started out.

With a renewed vigor.

With a renewed sense of why we ever opened up shop in the first place.

We don’t agree on how or when or how quickly we should return commerce in America back to “normal” and mistakes will inevitably be made. But one thing is clear:

People are responding to the on-going lock down the way they are because getting back at it matters. The foundations they’ve built their lives upon matter to them. And I have to respect that.

So as we try to bring back some semblance of linear motion in our lives, please, take care of yourselves and your family, but also please, please….you know what? Because it feels extremely appropriate right now I’m just going to leave one of my favorite Red Hot Chili Peppers lyrics for whatever it’s worth:

One, two, buckle my shoe / take care of me ’cause I might be you

The Company Vehicle

I got my new wheelchair last week. It came with significant improvements, which I specifically ordered. I originally told them I basically wanted the Batmobile of wheelchairs, but it seems my insurance wasn’t real keen on that concept. So this will do.

  • I hardly ever use the brakes but when I do need them it is good to have a dependable and easy to use mechanism. This chair’s brakes are a spring activated situation, so a flip of the thumb is all that is needed to lock them.
  • The front wheels are wider than I’ve ever had before. So the many potholes in the sidewalks and roads will be much less of a hazard.
  • The footplate is tucked underneath significantly in comparison to my old chair, making me much more mobile in tight spaces.
  • The frame of the chair itself is minimal, making it much easier to keep clean. Though the existing bars are beefier than the ones on my old chair, the minimalism makes it much lighter.

I’ll be able to move very well in it once I master driving the thing. It is going to take some getting used to. I had my old chair for over 11 years. So though it was getting a bit creaky, I had driving it down to a science. I knew how flicking a finger against a spoke, or pressing a palm against the side of a wheel to slow one side down just so, could help navigate certain types of terrain.

With a new cushion and new tires, I’m pretty well set to take on the world this spring and summer. I plan to put on a lot of miles, as I do every year once the weather gets warmer. Especially this year as on evenings and weekends I’ll be pursuing my side project ever more seriously. You see, by day I am a mild-mannered insurance marketing agent. Outside the office, I am a freelance writer.

I ordered my chair painted dark purple to match the logo for my freelance writing business. I call it “the company vehicle” because I plan to put on some significant mileage rolling around my home town, getting to know my fellow business owners and offering my service, throwing some business cards around. You know.

In my work as a writer, I am driven by three things:

  • I am a writer. And writer’s write. So I write. Not only do I have a love for communicating in writing, for crafting a phrase that reaches people, but it is an inexorable part of me. It must be done.
  • A great and ancient lineage of poets and story tellers is represented by my family name, Dailey. That is why I called the company simply, Dailey Freelance.
  • Today is National Wheelchair Day. And though I don’t try to make it the headline, I never shy away from the fact that I am a disabled business owner. It is important to me to represent that because the kind of world I’d like to see, that I’d like to help create, is one in which disabled people are putting their talents and contributions on full display.

So I write. Because I’m a writer. And writer’s write.

That’s Your Business in the Spotlight

Usually when I open discussion with a potential client about their vision for marketing themselves on their blog, I try to give them a good range of possibilities. I don’t want anything to be off the table. Because I want to reach as many people for them as possible, while keeping it within the realm of those who might reasonably, at some point, become their clients.

Though I plan to continue to put a variety of choices up for consideration, what I am finding is that what most people want from me upfront is a feature on them (the owner) and/or their staff members.

I get that. Business owners know that while the quality of the product or service they provide is paramount, they also know that if you let people get to know you, you give them a chance to like you. If they like your personality, they are more likely to follow your company’s blog and/or it’s social media. By then, if they haven’t already, they are more likely to become your client because you’ve shown them what you can do for them. Then it’s up to you to earn their repeat business.

So maybe we start with a profile bit. I am an interview journalist at heart after all. So sitting down with you and your staff is a good opportunity for me to get a sense of the image you want to project. Having done that, the sky is just the beginning of the places we can go to make your business increasingly visible.

Can’t wait.