As a disabled person, I am aware that I am at a greater risk of succumbing to a virus that affects the respiratory system than the average person my age. So I am extremely grateful that the world as a whole has agreed that staying away from each other to stop the spread of the dreaded COVID-19, to save the lives of the more vulnerable yet valuable members of our society, is worth doing.
I don’t know how long it will take. And I am a little afraid there will come a time when it could put just as many lives at risk due to loss of income as it would have had we not social-distanced in the first place.
For now, despite what I just said, I remain very hopeful.
I am a freelance writer but currently I also have a full time job, another thing I remain hopeful about and grateful for. But it is hard to see people in other industries losing their income and livelihood. Some of them have been clients of mine.
I feel for them. Though my freelancing is only a side business, it has given me a taste of what being a part of the “gig economy” is like, where you depend on that next client to keep your business going. It’s hard enough being a gig worker under normal conditions. But now, when all of your potential clients are just thinking about how they are going to keep their business afloat while all of their potential clients limit their spending while worrying about how long this crisis is going to last, well…there are no words.
Still, whether you are in a line of business that is currently on shut down, or not, the best thing you can do is keep a social media presence with your tribe – your current clients or those who might become your clients:
- Let them know either that business is rolling along as usual or tell them a bit about what you are doing in the meantime.
- Let them know about the precautions your business is taking to ensure they are safe in doing business with you, now or whenever you re-open.
- Take this time to tell them about yourself and the work you do.
If it is still business as usual for you, I’d like to help you keep that flow of communication going between you and your people. I’ve lost a couple of prospective clients to the newspaper. The newspaper can do a very nice feature write-up about you and your business, and reach a very hefty chunk of the local population for free. What they can’t do is speak directly to your clients, or to those who may become your client. And they cannot speak to them in the language that you would. A freelance blogger can do that.
Let’s keep America rolling the best we can.
Please be well, and take care of those you can. And for those of you holding on during these uncertain times, I salute you.